This statistic shows the results of a survey conducted in the first quarter of 2016 among 3,000 adult Americans on their preferred credit card brand. The results were sorted by income tier. During the survey, 11.9 percent of respondents earning less than 50,000 U.S. dollars per year stated their preferred credit card brand is American Express; 13.9 percent of respondents earning more than 50,000 U.S. dollars per annum said the same.
United States: Brand preferences for credit cards in Q1 2016, by income
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
The Brand Strength Monitor. (May 1, 2016). United States: Brand preferences for credit cards in Q1 2016, by income [Graph]. In Statista. Retrieved December 07, 2024, from https://www.statista.com/statistics/550724/united-states-brand-preferences-for-credit-cards-by-income/
The Brand Strength Monitor. "United States: Brand preferences for credit cards in Q1 2016, by income." Chart. May 1, 2016. Statista. Accessed December 07, 2024. https://www.statista.com/statistics/550724/united-states-brand-preferences-for-credit-cards-by-income/
The Brand Strength Monitor. (2016). United States: Brand preferences for credit cards in Q1 2016, by income. Statista. Statista Inc.. Accessed: December 07, 2024. https://www.statista.com/statistics/550724/united-states-brand-preferences-for-credit-cards-by-income/
The Brand Strength Monitor. "United States: Brand Preferences for Credit Cards in Q1 2016, by Income." Statista, Statista Inc., 1 May 2016, https://www.statista.com/statistics/550724/united-states-brand-preferences-for-credit-cards-by-income/
The Brand Strength Monitor, United States: Brand preferences for credit cards in Q1 2016, by income Statista, https://www.statista.com/statistics/550724/united-states-brand-preferences-for-credit-cards-by-income/ (last visited December 07, 2024)
United States: Brand preferences for credit cards in Q1 2016, by income [Graph], The Brand Strength Monitor, May 1, 2016. [Online]. Available: https://www.statista.com/statistics/550724/united-states-brand-preferences-for-credit-cards-by-income/