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Reach of digital and printed electronic store flyers Netherlands 2017-2018, by gender

Net reach* of digital and printed electronics store flyers and brochures in the Netherlands in 2017 and 2018, by gender

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Source

Release date

June 2018

Region

Netherlands

Survey time period

November 2017, January 2018 and March 2018

Number of respondents

6,647 respondents

Age group

13 years and older

Special properties

respondents with access to the internet

Method of interview

Computer-assisted web interviews (CAWI)

Supplementary notes

* The source defines: "The net reach of folders in a branch: all people who have read an average edition of at least one folder in the branch."

To measure reach, the following electronics flyers have been used: Media Markt, BCC and Expert

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Statistics on "Advertising in the Netherlands"

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