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Net reach of home, garden and animal store flyers Netherlands 2017-2018, by gender

Net reach of digital and printed home, garden and animal stores flyers and brochures in the Netherlands in 2017 and 2018, by gender

Net reach of home, garden and animal store flyers Netherlands 2017-2018, by gender This statistic illustrates the net reach of home, garden and animal stores brochures and flyers in the Netherlands in 2017 and 2018, by gender. In this period, about 55 percent of women read at least one paper flyer from a home, garden or animal store in the Netherlands.
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Net reach of digital and printed home, garden and animal stores flyers and brochures in the Netherlands in 2017 and 2018, by gender

Printed flyersDigital flyers
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Printed flyersDigital flyers
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Description

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More information

This statistic illustrates the net reach of home, garden and animal stores brochures and flyers in the Netherlands in 2017 and 2018, by gender. In this period, about 55 percent of women read at least one paper flyer from a home, garden or animal store in the Netherlands.
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Release date
June 2018
Region
Netherlands
Survey time period
November 2017, January 2018 and March 2018
Number of respondents
6,647 respondents
Age group
13 years and older
Special properties
respondents with access to the internet
Method of interview
Computer-assisted web interviews (CAWI)
Supplementary notes
The source defines: "The net reach of folders in a branch: all people who have read an average edition of at least one folder in the branch."

To measure reach, the following home, garden and animal flyers have been used: Praxis, Gamma, Karwei, Formido, Hornbach, Welkoop and Intratuin.
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Statistics on "Advertising in the Netherlands"
  • Overview
  • Digital
  • Audiovisual
  • Newspapers and Magazines
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  • Customer perceptions
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