Net reach of home, garden and animal store flyers Netherlands 2017-2018, by gender

This statistic illustrates the net reach of home, garden and animal stores brochures and flyers in the Netherlands in 2017 and 2018, by gender. In this period, about 55 percent of women read at least one paper flyer from a home, garden or animal store in the Netherlands.

Net reach of digital and printed home, garden and animal stores flyers and brochures in the Netherlands in 2017 and 2018, by gender

Printed flyersDigital flyers
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Source

Release date

June 2018

Region

Netherlands

Survey time period

November 2017, January 2018 and March 2018

Number of respondents

6,647 respondents

Age group

13 years and older

Special properties

respondents with access to the internet

Method of interview

Computer-assisted web interviews (CAWI)

Supplementary notes

The source defines: "The net reach of folders in a branch: all people who have read an average edition of at least one folder in the branch."

To measure reach, the following home, garden and animal flyers have been used: Praxis, Gamma, Karwei, Formido, Hornbach, Welkoop and Intratuin.

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