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Reach of digital and printed personal care flyers Netherlands 2017-2018, by gender

Net reach* of digital and printed personal care flyers and brochures in the Netherlands in 2017 and 2018, by gender

Reach of digital and printed personal care flyers Netherlands 2017-2018, by gender This statistic illustrates the net reach of digital and printed personal care brochures and flyers in the Netherlands in 2017 and 2018, by gender. In this period, roughly 50 percent of men in the Netherlands read at least one paper personal care flyer.
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Net reach* of digital and printed personal care flyers and brochures in the Netherlands in 2017 and 2018, by gender

Printed flyers*Digital flyers*
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Printed flyers*Digital flyers*
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Description

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This statistic illustrates the net reach of digital and printed personal care brochures and flyers in the Netherlands in 2017 and 2018, by gender. In this period, roughly 50 percent of men in the Netherlands read at least one paper personal care flyer.
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Release date
June 2018
Region
Netherlands
Survey time period
November 2017, January 2018 and March 2018
Number of respondents
6,647 respondents
Age group
13 years and older
Special properties
respondents with access to the internet
Method of interview
Computer-assisted web interviews (CAWI)
Supplementary notes
* The source defines: "The net reach of folders in a branch: all people who have read an average edition of at least one folder in the branch."

The reach is measured with personal care flyers from: Kruidvat, Etos, Holland & Barrett (used to be De Tuinen), DIO, ICI Paris, DA and Trekpleister.
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