Reach of digital and printed department store flyers Netherlands 2017-2018, by gender

This statistic illustrates the net reach of digital and printed department stores brochures and flyers in the Netherlands in 2017 and 2018, by gender. In 2017 and 2018, a little less than 60 percent of men read at least one paper department store flyer in the Netherlands.

Net reach* of digital and printed department store flyers and brochures in the Netherlands in 2017 and 2018, by gender

Printed flyers*Digital flyers*
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Source

Release date

June 2018

Region

Netherlands

Survey time period

November 2017, January 2018 and March 2018

Number of respondents

6,647 respondents

Age group

13 years and older

Special properties

respondents with access to the internet

Method of interview

Computer-assisted web interviews (CAWI)

Supplementary notes

* The source defines: "The net reach of folders in a branch: all people who have read an average edition of at least one folder in the branch."

To measure the reach, the following department store flyers were used: Xenos, Blokker, OP=OP, Hema, ANWB. Big Bazar and Intertoys.

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