There seems to be a difference between the likeliness of adults to take eco-friendly actions across generations. For example, 57 percent of those aged 55 years and older stated they were likely to recycle their electronics, while only 36 percent of Millennials said the same. However, 36 percent of Millennials said they were likely to buy organic food to be eco-friendly, while only 19 percent of those aged 55 and older said the same. Many Millennials claim that they believe living a sustainable lifestyle is important, however, many are still unwilling to pay extra for sustainable products. For those who buy luxury items, the majority of Millennials believe sustainability and ethical brands are important.
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Ipsos. (May 10, 2016). Likeliness to take eco-friendly actions among U.S. adults as of March 2016, by generation [Graph]. In Statista. Retrieved February 07, 2025, from https://www.statista.com/statistics/551177/sustainable-actions-among-americans-by-age-group/?__sso_cookie_checker=failed
Ipsos. "Likeliness to take eco-friendly actions among U.S. adults as of March 2016, by generation ." Chart. May 10, 2016. Statista. Accessed February 07, 2025. https://www.statista.com/statistics/551177/sustainable-actions-among-americans-by-age-group/?__sso_cookie_checker=failed
Ipsos. (2016). Likeliness to take eco-friendly actions among U.S. adults as of March 2016, by generation . Statista. Statista Inc.. Accessed: February 07, 2025. https://www.statista.com/statistics/551177/sustainable-actions-among-americans-by-age-group/?__sso_cookie_checker=failed
Ipsos. "Likeliness to Take Eco-friendly Actions among U.S. Adults as of March 2016, by Generation ." Statista, Statista Inc., 10 May 2016, https://www.statista.com/statistics/551177/sustainable-actions-among-americans-by-age-group/?__sso_cookie_checker=failed
Ipsos, Likeliness to take eco-friendly actions among U.S. adults as of March 2016, by generation Statista, https://www.statista.com/statistics/551177/sustainable-actions-among-americans-by-age-group/?__sso_cookie_checker=failed (last visited February 07, 2025)
Likeliness to take eco-friendly actions among U.S. adults as of March 2016, by generation [Graph], Ipsos, May 10, 2016. [Online]. Available: https://www.statista.com/statistics/551177/sustainable-actions-among-americans-by-age-group/?__sso_cookie_checker=failed