Benefits of local brands 2015

The statistic presents data on the benefits of local brands according to consumers worldwide in 2015. During the survey, 44 percent of responding internet users in Africa and the Middle-East stated that local brands were usually more trustworthy than global brands.

Benefits of local brands according to consumers worldwide as of September 2015, by region

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Source

Release date

April 2016

Region

Worldwide

Survey time period

August 10 to September 4, 2015

Number of respondents

>30,000 online consumers

Method of interview

Online survey

Supplementary notes

The source does not provide information on the original wording used during the survey. Thus, the wording chosen for this statistic may differ slightly from the one in the survey.
The source does not provide information on respondents' age.
The source does not provide any information regarding missing percentage points to 100 percent.
The source does not provide any information regarding percentage points exceeding 100 percent.

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