Digital newspaper subscription price in the U.S. 2016, by subscription model

The graph presents the average weekly price of a digital newspaper subscription in the United States as of February 2016, by subscription model. Newspapers employing a hard model charged 4.43 U.S. dollars on average.

Average weekly price of a digital newspaper subscription in the United States as of February 2016, by subscription model

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Sources

Release date

February 2016

Region

United States

Survey time period

as of February 2016

Special properties

newspapers with circulations over 50,000

Supplementary notes

The source provides the follwoing explanation regarding subscription types: "Publishers are converging around models commonly referred to as “metered” — in which a number of articles can be read before subscription is required — and to a lesser degree “freemium” — in which most content is free, but “premium” articles or sections require a subscription. The so-called “hard” paywalls, where subscriptions are required to access the vast majority of the website, are extremely rare and declining."
The source provides the following information about the methodology: "To identify newspapers with circulations over 50,000, this report used the Alliance for Audited Media’s (AAM) Monday – Friday total average circulation figures for the six months ended September 2014. These figures include print, digital, and branded editions. Based on AAM’s disclaimer that seven newspapers no longer report 5-day averages but typically had circulations in the top 25 in previous reports, those seven newspapers were also included in the analysis."

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Statistics on "Digital publishing in the U.S."

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