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Leading reasons for personal grooming among Canadian consumers as of summer 2015, by age group
Reasons for personal grooming in Canada 2015, by age
This statistic shows the top reasons for personal grooming among Canadian consumers as of summer 2015, by age group. The number one motivation for personal grooming among Canadian consumers of all ages was "to feel good about myself". During the survey, 62 percent of respondents aged 15 to 19 years said they spent time on personal grooming to feel good about themselves, while 52 percent said it was to make a good first impression.
Leading reasons for personal grooming among Canadian consumers as of summer 2015, by age group
To feel good about myselfTo make a good first impressionTo please my spouse or partnerTo feel in controlTo express my individualityTo be admired and respected by other people
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Source

Release date

January 2016

Region

Canada

Survey time period

Summer 2015

Number of respondents

1,012 respondents

Age group

15 years and older

Special properties

Only the top three responses were reported for each age group

Method of interview

Online survey

Supplementary notes

Multiple answers were possible.
The survey question was phrased “Here are the reasons some people have given for trying to look their best. For each one, please indicate if it is a major reason why you try to look your best."
The responses were rephrased to better reflect the data, therefore they differ slightly from the original wording used by the source.

Reasons for personal grooming in Canada 2015, by age
This statistic shows the top reasons for personal grooming among Canadian consumers as of summer 2015, by age group. The number one motivation for personal grooming among Canadian consumers of all ages was "to feel good about myself". During the survey, 62 percent of respondents aged 15 to 19 years said they spent time on personal grooming to feel good about themselves, while 52 percent said it was to make a good first impression.
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