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Leading media considered for comparing vehicle prices 2014

This statistic presents the leading media considered useful for comparing prices of vehicles in according to consumers in Canada as of October 2014. The survey results show that 56 percent of Canadian respondents stated that printed newspapers were a useful source for comparing car prices.

Media considered useful for comparing prices of vehicles in Canada as of October 2014

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Sources

Release date

December 2014

Region

Canada

Survey time period

October 2014

Number of respondents

2,461 respondents

Age group

18 years and older

Special properties

among Canadians who bought new vehicles in the past two years and were influenced by each medium at some stage in the vehicle buying process

Method of interview

Online panel

Supplementary notes

*Autotrader, Kijiji, etc. (print + web)
**Websites excluding those listed and Auto Manufacturer, Model and Retailer sites

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Statistics on "Media in Canada"

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