This statistic shows the number of consumers who bought caffeinated coffee in Germany from 2019 to 2024. In 2024, roughly 28 million German consumers stated that they bought caffeinated coffee during the last 14 days. The Allensbach Market and Advertising Media Analysis (Allensbacher Markt- und Werbeträgeranalyse or AWA in German) determines attitudes, consumer habits and media usage of the population in Germany on a broad statistical basis.
Number of consumers who bought caffeinated coffee during the last 14 days in Germany from 2019 to 2024
(in millions)
Information on population: The survey is based on the German-speaking population aged 14 years and older.
Information on random sample: 2019: 23,318 respondents, representing 70.60 million people 2020: 23,191 respondents, representing 70.64 million people 2021: 22,563 respondents, representing 70.54 million people 2022: 23,015 respondents, representing 70.60 million people 2023: 23,524 respondents, representing 70.08 million people 2024: 23,485 respondents, representing 70.48 million people
Further information on methodology can the found here.
The original survey question was phrased as follows "Could you please have a look at the following list of foodstuffs and indicate all those you have bought in the last 14 days? - Caffeinated coffee."
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IfD Allensbach. (June 19, 2024). Number of consumers who bought caffeinated coffee during the last 14 days in Germany from 2019 to 2024 (in millions) [Graph]. In Statista. Retrieved January 20, 2025, from https://www.statista.com/statistics/553227/caffeinated-coffee-number-of-consumers-germany/?__sso_cookie_checker=failed
IfD Allensbach. "Number of consumers who bought caffeinated coffee during the last 14 days in Germany from 2019 to 2024 (in millions)." Chart. June 19, 2024. Statista. Accessed January 20, 2025. https://www.statista.com/statistics/553227/caffeinated-coffee-number-of-consumers-germany/?__sso_cookie_checker=failed
IfD Allensbach. (2024). Number of consumers who bought caffeinated coffee during the last 14 days in Germany from 2019 to 2024 (in millions). Statista. Statista Inc.. Accessed: January 20, 2025. https://www.statista.com/statistics/553227/caffeinated-coffee-number-of-consumers-germany/?__sso_cookie_checker=failed
IfD Allensbach. "Number of Consumers Who Bought Caffeinated Coffee during The Last 14 Days in Germany from 2019 to 2024 (in Millions)." Statista, Statista Inc., 19 Jun 2024, https://www.statista.com/statistics/553227/caffeinated-coffee-number-of-consumers-germany/?__sso_cookie_checker=failed
IfD Allensbach, Number of consumers who bought caffeinated coffee during the last 14 days in Germany from 2019 to 2024 (in millions) Statista, https://www.statista.com/statistics/553227/caffeinated-coffee-number-of-consumers-germany/?__sso_cookie_checker=failed (last visited January 20, 2025)
Number of consumers who bought caffeinated coffee during the last 14 days in Germany from 2019 to 2024 (in millions) [Graph], IfD Allensbach, June 19, 2024. [Online]. Available: https://www.statista.com/statistics/553227/caffeinated-coffee-number-of-consumers-germany/?__sso_cookie_checker=failed
