Share of daily social media users in Finland 2023, by age group

In 2023, 62 percent of Finns were following social media daily or almost daily. During the survey period, roughly 84 percent of the respondents aged 16 to 34 years followed social media on a daily basis. 50 percent of the respondents aged between 55 and 64 years used social media daily, while older age groups were less active social media users in Finland.