Number of monthly smartphone app users in the United States as of 4th quarter 2015, by category (in millions)

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Q4 '14Q4 '15
Search, portals and social152.25165.63
Productivity and tools127.39140.86
News and information121.45132.64
Commerce and shopping109.93125.97
Family and lifestyle72.5686.18
Home and fashion30.2852.41

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This statistic presents the monthly number of smartphone app users in the United States as of the fourth quarter 2015, sorted by category. The second most popular type of smartphone apps were search, portal and social apps with a unique audience of 165.63 million users. Overall, the U.S. unique audience for smartphone apps was close to 179 million.
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Release date
May 2016
United States
Survey time period
4th quarter 2014 and 2015
Age group
18 years and older
Special properties
Android and iOS smartphone users

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