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Distribution of firms using the internet in Italy 2014, by intensity of use

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Italy: distribution of firms using the internet 2014, by usage intensity This statistic displays the results of a survey on the distribution of firms using information and communication technology (ICT) in Italy in 2014, by intensity of use. During the survey period, it was found that 28.6 percent of the responding companies reported that they have a social media presence and access to the internet
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Description Source More information
This statistic displays the results of a survey on the distribution of firms using information and communication technology (ICT) in Italy in 2014, by intensity of use. During the survey period, it was found that 28.6 percent of the responding companies reported that they have a social media presence and access to the internet
Show more
Release date
December 2015
Region
Italy
Survey time period
2014
Number of respondents
30,312 respondents
Special properties
companies.
Supplementary notes
The source adds the following information: "The survey is a sample survey for firms with less than 250 employees, while it is a census survey for firms with 250 or more employees.
During 2014, the firms interviewed were 30,312, representing 194.544 firms that employ 7.794.276 workers.

The source provides additional information on the company classification:
"È utile classificare le imprese in funzione della diversa intensità di uso della Rete. Il primo gruppo è rappresentato dalle imprese che non utilizzano computer o che, pur utilizzandoil, hanno dichiarato di non impiegare una connessione internet per la propria attività lavorativa (gruppo delle imprese amanuensi o che utilizzano il computer ma sono prive di connessione: imprese non utenti e utenti base). Il secondo insieme d’imprese utilizza la Rete ma non si è dotato di un sito web e, a volte, nemmeno di uno strumento social per condividere e comunicare con le comunità di riferimento; si tratta quindi una connettività a uso meramento interno (gruppo di imprese connesse ma senza un proprio sito web e che non effettua vendite online: imprese utenti internet deboli). Le imprese appartenente al terzo gruppo sono presente sulla Rete con un sito web per offrire ai visitatori potenziali servizi che ancora non si concretizzano in vendite online (gruppo di imprese connesse con sito web e senza presenza social e senza vendite online: imprese utenti web deboli); il quarto gruppo è molto simile al precedente ma, pur non vendendo ancora i propri prodotti sulla Rete, si è spinto verso una presenza non soltanto unidirezionale attraverso l’utilizzo di almeno un social media, mettendosi quindi in gioco condividendo e scambiando contenuti (gruppo di imprese connesse con sito web e con almeno un social media ma senza vendite online: imprese utenti web forti). Infine, l’ultimo gruppo, il più completo nell’utilizzo commerciale della Rete, utilizza Internet anche per le vendite online; queste imprese non soltanto si servono della Rete ma ci fanno affidamento come canale di vendita e vengono definite come imprese utenti forti."

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