European company leaders' view of big data and analytics in 2016

This statistic displays the responses of surveyed European company leaders to the question; 'Everybody's talking about big data and analytics these days; Is your company considering it more as an opportunity for or a threat to your business?' in 2016. A majority of 55.4 percent of respondents viewed big data and analytics as an opportunity.

Share of European company leaders who view big data and analytics as either an opportunity or threat for their business in 2016

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Source

Release date

April 2016

Region

Europe

Survey time period

February 2016

Number of respondents

368*

Method of interview

Computer-assisted web interviews (CAWI)

Supplementary notes

* The 368 European company leader respondents were part of a larger survey conducted in February 2016. It involved 1,189 professionals who work at companies in the primary, secondary and tertiary sectors across different industries in Europe, North America, in Europe, Asia, North America, Central and South America and Asia.

This question was phrased by the source as follows: "Everybody's talking about big data and analytics these days: is your company considering it more as an opportunity for or a threat to your business?"

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