Italy: share of use of e-commerce channels by food, beverage, tobacco firms 2014

This statistic displays the share of firms producing food, beverage and tobacco companies using e-commerce sales channels in Italy in 2014, by indicators of use. In 2014 it was found that 75.3 percent of the responding firms in the food, beverage and tobacco industry used e-commerce for online sales and online payments.

Share of food, beverage and tobacco firms using online sales channels in Italy 2014, by indicator of use

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Release date

December 2015



Survey time period


Number of respondents

30,312 respondents

Special properties


Supplementary notes

Industries are ranked by ATECO 10-12, 2007, values.
The source adds the following information: "The survey is a sample survey for firms with less than 250 employees, while it is a census survey for firms with 250 employees.
During 2014, the firms interviewed were 30,312, representing 194.544 firms that employ 7.794.276 workers." (translated from Italian)

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