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Online shopping frequency in the Netherlands 2015-2018
Online shopping frequency in the Netherlands 2015-2018
Distribution of online shopping frequency in the Netherlands from 2015 to 2018
by Raynor de Best,
last edited
Aug 9, 2019
How often do Dutch consumers buy something online? According to a 2018 survey, roughly 25 percent of the respondents said they had purchased three to five online service or goods in the previous three months. Compared to previous years, the online shopping frequency seems to have increased. This coincides with an increasing e-commerce market size in the Netherlands, which reached roughly 24 billion euros in 2018.
Telecommunication products and electronics expected to be bought online more
Which type of products do people in the Netherlands buy online? More than half of the products in the segments ‘media & entertainment’ and ‘computer & accessories’ were bought online in 2018. Toys were also a popular product segment for online shopping. Consumers expect the largest relative growth by 2023 in the product segments food, household electronics and telecom. Industry experts partially agree with this, predicting the biggest growth for telecom and consumer electronics.
Cross-border e-commerce on the up
Where do Dutch online shoppers buy their products? The online retailers with the highest revenue in the Netherlands were domestic websites Bol.com and Coolblue. Unlike in other countries in Europe, Amazon does not have a large presence in the Netherlands as the e-commerce giant uses a partially translated version of their German website. Despite this strongly developed domestic e-commerce market, consumers do buy online products abroad. China, especially, was a popular country for cross-border purchases from the Netherlands. The AliExpress Shopping app had the second highest reach of e-commerce smartphone apps at the end of 2018.
Distribution of online shopping frequency in the Netherlands from 2015 to 2018
Loading statistic...
| 2015 | 2016 | 2017 | 2018 | |
|---|---|---|---|---|
| 1 or 2 times | 23.7% | 22.8% | 22.3% | 20.5% |
| 3 to 5 times | 19.6% | 20.4% | 23.3% | 24.4% |
| 6 to 10 times | 6.7% | 8.5% | 10% | 10% |
| 10 times or more | 3.8% | 5.4% | 6.4% | 8.9% |
| Don't know | 0.1% | 0.2% | - | - |
| 2015 | 2016 | 2017 | 2018 | |
|---|---|---|---|---|
| 1 or 2 times | 23.7% | 22.8% | 22.3% | 20.5% |
| 3 to 5 times | 19.6% | 20.4% | 23.3% | 24.4% |
| 6 to 10 times | 6.7% | 8.5% | 10% | 10% |
| 10 times or more | 3.8% | 5.4% | 6.4% | 8.9% |
| Don't know | 0.1% | 0.2% | - | - |
© Statista 2019
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Source: Centraal Bureau voor de Statistiek
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by Raynor de Best,
last edited
Aug 9, 2019
How often do Dutch consumers buy something online? According to a 2018 survey, roughly 25 percent of the respondents said they had purchased three to five online service or goods in the previous three months. Compared to previous years, the online shopping frequency seems to have increased. This coincides with an increasing e-commerce market size in the Netherlands, which reached roughly 24 billion euros in 2018.
Telecommunication products and electronics expected to be bought online more
Which type of products do people in the Netherlands buy online? More than half of the products in the segments ‘media & entertainment’ and ‘computer & accessories’ were bought online in 2018. Toys were also a popular product segment for online shopping. Consumers expect the largest relative growth by 2023 in the product segments food, household electronics and telecom. Industry experts partially agree with this, predicting the biggest growth for telecom and consumer electronics.
Cross-border e-commerce on the up
Where do Dutch online shoppers buy their products? The online retailers with the highest revenue in the Netherlands were domestic websites Bol.com and Coolblue. Unlike in other countries in Europe, Amazon does not have a large presence in the Netherlands as the e-commerce giant uses a partially translated version of their German website. Despite this strongly developed domestic e-commerce market, consumers do buy online products abroad. China, especially, was a popular country for cross-border purchases from the Netherlands. The AliExpress Shopping app had the second highest reach of e-commerce smartphone apps at the end of 2018.
- Source
- Centraal Bureau voor de Statistiek
- Show further sources information
- Show publisher information
- Release date
- October 2018
- Region
- Netherlands
- Survey time period
- 2015 to 2018
- Number of respondents
- 4,500 respondents
- Age group
- 12 years and older
- Special properties
- frequency of online shopping over the previous three months
- Method of interview
- Computer-assisted telephone interviews (CATI)
- Supplementary notes
- Original survey question: "How often have you purchased a good or service via internet in the last three months?"
Source
- Source
- Centraal Bureau voor de Statistiek
- Show further sources information
- Show publisher information
- Release date
- October 2018
More information
- Region
- Netherlands
- Survey time period
- 2015 to 2018
- Number of respondents
- 4,500 respondents
- Age group
- 12 years and older
- Special properties
- frequency of online shopping over the previous three months
- Method of interview
- Computer-assisted telephone interviews (CATI)
- Supplementary notes
- Original survey question: "How often have you purchased a good or service via internet in the last three months?"
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Year-on-year increase in B2C online sales in selected European countries 2013-2017
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Most popular payment methods for online purchases in the UK 2017-2018
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Statistics on "E-commerce in Europe"
- Overview
The most important statistics
- Europe: retail e-commerce revenue forecast from 2017 to 2023 (in billion U.S. dollars)Total retail e-commerce revenue in Europe 2017-2023
- E-commerce revenue share of companies in Europe in 2017, by countryOnline commerce revenue share of companies in Europe 2017, by country
- Average annual spending per capita for online shopping in Europe from 2015 to 2018, by country (in euros**)E-commerce spending per capita in Europe 2015-2018, by country
- Share of e-commerce users in the European Union from 2009 to 2017, by countryE-commerce usage rate in the European Union 2009-2017, by country
- Retail e-commerce sales as share of retail trade in selected countries from 2014 to 2017Online share of retail trade in selected countries 2014-2017
- Year-on-year increase in online retail sales in selected European countries from 2013 to 2017Year-on-year increase in B2C online sales in selected European countries 2013-2017
- Share of consumers aged 16 to 75 years old who used online shopping in the EU-28 countries in 2017 and 2018E-commerce use of consumers in the European Union in 2017-2018, by country
- Share of individuals using the internet to sell goods or services in the European Union (EU 28) from 2007 to 2018Online C2C e-commerce penetration in the European Union 2007-2018
- Austria and Switzerland
The most important statistics
- Share of gross annual online retail revenue in total retail revenue in Austria from 2006 to 2017Gross annual online retail revenue share in total retail revenue Austria 2006-2017
- Ranking of the leading online shops in Austria in 2017, by revenue (in million euros)Revenue of the leading online shops in Austria 2017
- Online shopping penetration rate in Austria from 2003 to 2017Share of online shoppers in Austria 2003-2017
- Revenue of the online commerce and mail order business in Switzerland from 2008 to 2017 (in billion Swiss francs)Revenue of the online commerce and mail order business in Switzerland 2008-2017
- Market volume of online retail and mail order commerce in Switzerland from 2014 to 2017, by category (in million Swiss francs)Revenue of online retail and mail order business in Switzerland 2014-17, by category
- Most popular online stores in Switzerland in 2018, by e-commerce net sales (in million U.S. dollars)Switzerland: top 10 online stores 2018, by net sales
- Ranking of the leading online shops in Switzerland in 2015, by revenue (in million Swiss francs)Revenue of the leading online shops in Switzerland 2015
- Benelux countries
The most important statistics
- Total revenue of e-commerce sales in the Netherlands from 2005 to 2018 (in billion euros)Market size of e-commerce in the Netherlands 2005-2018
- B2C e-commerce revenue in the Netherlands from 2012 to 2015, with a forecast for 2016 and 2017 (in billion euros)E-commerce revenue in the Netherlands 2012-2017
- Average revenue per online shopper in the Netherlands from 2012 to 2016 (in euros)E-commerce revenue per online shopper in the Netherlands 2012-2016
- Quarterly online expenditure value in the Netherlands from 1st quarter 2014 to 2nd quarter 2018 (in billion euros)Online expenditure quarterly in the Netherlands 2014-2018
- Average spending per capita for online shopping in the Netherlands from 2012 to 2017 (in euros)E-commerce spending per capita in the Netherlands 2012-2017
- Distribution of online shopping expenditure in the Netherlands from 2015 to 2018Distribution of online shopping expenditure in the Netherlands 2015-2018
- Total revenue of e-commerce sales in Belgium from 2015 to 2018 (in billion euros)Market size of e-commerce in Belgium 2015-2018
- Share of population that had made an online purchase in the prior 12 months in Belgium between 2011 and 2019*Digital buyer penetration in Belgium 2011-2019
- France
The most important statistics
- E-commerce revenue forecast in France from 2017 to 2023, by segment (in billion U.S. dollars)E-commerce revenue in France 2017-2023, by segment
- Annual revenue of e-commerce in France from 2005 to 2016 (in billion euros)E-commerce revenue in France 2005-2016
- France: retail e-commerce revenue forecast from 2017 to 2023 (in billion U.S. dollars)Total retail e-commerce revenue in France 2017-2023
- Online purchase penetration of product and services in France as of January 2019, by typeLeading products and services purchased online among French e-buyers 2019
- Average revenue per online shopper in France from 2012 to 2016 (in euros)E-commerce revenue per online shopper in France 2012-2016
- Average spending per capita for online shopping in France from 2012 to 2017 (in euros)E-commerce spending per capita in France 2012-2017
- Which of the following methods do you prefer to use when you pay for a product you have bought online?Most popular payment methods for online purchases in France 2017-2018
- Germany
The most important statistics
- B2C-e-commerce revenue in Germany from 1999 to 2019 (in billion euros)E-commerce revenue in Germany 1999-2019
- E-commerce revenue from trade goods in Germany from 2000 to 2018 (in billion euros)Online trade goods revenues in Germany 2000-2018
- Revenues in online retail in Germany from 2012 to 2017* (in billion euros)Revenues in online retail in Germany 2012-2017
- Revenue share of the leading 10 online shops in the total e-commerce revenue in Germany from 2008 to 2017E-commerce revenue share of the leading 10 online shops in Germany 2008-2017
- Revenue in the distance selling and internet retail sector in Germany from 2009 to 2020* (in million euros)Distance selling and internet retail revenue in Germany 2009-2020
- Forecast of revenue development in e-commerce in Germany from 2017 to 2023, by segment (in million euros)Revenues in e-commerce in Germany 2017-2023, by segment
- Forecast on number of users of the e-commerce sector in Germany from 2017 to 2023 (in millions)Number of of e-commerce users in Germany 2017-2023
- Italy
The most important statistics
- E-commerce turnover in Italy from 2009 to 2018 (in billion euros) E-commerce turnover in Italy 2009-2018
- E-commerce B2C market value in Italy in 2014 and 2018 (in million euros)Italy: e-commerce B2C market value in Italy 2014-2018
- E-commerce B2C market share in Italy in 2014 and 2018, by deviceItaly: e-commerce B2C market share in Italy 2014-2018, by device
- Italy: retail e-commerce revenue forecast from 2017 to 2023 (in billion U.S. dollars)Total retail e-commerce revenue in Italy 2017-2023
- E-commerce revenue forecast in Italy from 2017 to 2023, by segment (in billion U.S. dollars)E-commerce revenue in Italy 2017-2023, by segment
- Number of Toys, Hobby & DIY e-commerce users in Italy from 2017 to 2023, by segment (in millions)Toys, Hobby & DIY e-commerce user in Italy 2017-2023
- Average revenue per online shopper in Italy from 2012 to 2016 (in euros)E-commerce revenue per online shopper in Italy 2012-2016
- Average spending per capita for online shopping in Italy from 2012 to 2017 (in euros)E-commerce spending per capita in Italy 2012-2017
- Nordic countries
The most important statistics
- Most popular payment methods for online purchases in the Nordic countries in 2018Most preferred payment methods for online purchases in Nordic countries 2018
- Market spending on online shopping in selected Nordic countries in 2018 (in billion euros)Market spending on online shopping in the Nordics 2018
- Share of the Nordic consumers which purchased goods online in 2018, by countryOnline shopping reach in the Nordics 2018
- Share of online shoppers in selected European countries who purchased online from Nordic online shops in 2018, by countryShare of European customers of online shops in Nordic countries 2018, by country
- E-commerce turnover in Sweden from 2004 to 2018 with a forecast to 2019 (in billion SEK)E-commerce turnover in Sweden 2004-2019
- Average revenue per online shopper in Sweden from 2012 to 2016 (in euros)E-commerce revenue per online shopper in Sweden 2012-2016
- Average spending per capita for online shopping in Sweden from 2012 to 2017 (in euros)E-commerce spending per capita in Sweden 2012-2017
- Most purchased product categories online in Sweden in 2018Most purchased products online in Sweden 2018
- Poland
The most important statistics
- E-commerce revenue forecast in Poland from 2017 to 2023* (in million U.S. dollars)E-commerce revenue forecast in Poland 2017-2023
- B2C e-commerce revenue in Poland from 2012 to 2017 (in billion euros)E-commerce revenue in Poland 2012-2017
- Number of registered e-commerce stores in Poland from 2013 to 2019 (in 1,000s)Number of registered e-commerce stores in Poland 2013-2019
- Most popular products e-shoppers buy online in Poland as of 2019*Most popular online shopping categories in Poland 2019
- Share of individuals who purchased online in Poland from 2009 to 2018*Share of individuals who purchased online Poland 2009-2018
- Average revenue per online shopper in Poland from 2012 to 2016 (in euros)E-commerce revenue per online shopper in Poland 2012-2016
- Average spending per capita for online shopping in Poland from 2012 to 2017 (in euros)E-commerce spending per capita in Poland 2012-2017
- Share of European online shoppers who purchased online from internet shops based in Poland in 2018, by countryShare of European customers of online shops in Poland 2018, by country
- Spain
The most important statistics
- B2C e-commerce revenue in Spain from 2012 to 2017 (in billion euros)E-commerce revenue in Spain 2012-2017
- Number of e-commerce users in Spain from 2017 to 2023 (in millions)Online retail users in Spain 2017-2023
- Average revenue per online shopper in Spain from 2012 to 2016 (in euros)E-commerce revenue per online shopper in Spain 2012-2016
- Average spending per capita for online shopping in Spain from 2012 to 2017 (in euros)E-commerce spending per capita in Spain 2012-2017
- E-commerce revenue forecast in Spain from 2017 to 2023, by segment (in billion U.S. dollars)E-commerce revenue in Spain 2017-2023, by segment
- Share of European online shoppers who purchased online from internet shops based in Spain in 2018, by countryShare of European customers of online shops in Spain 2018, by country
- Which of the following methods do you prefer to use when you pay for a product you've bought online?Most popular payment methods for online purchases in Spain 2017-2018
- United Kingdom
The most important statistics
- B2C e-commerce revenue in Great Britain from 2012 to 2017 (in billion euros)E-commerce revenue in Great Britain 2012-2017
- E-commerce revenue forecast in United Kingdom from 2017 to 2023, by segment (in billion U.S. dollars)E-commerce revenue in United Kingdom 2017-2023, by segment
- Number of e-commerce users in United Kingdom from 2017 to 2023 (in millions)Online retail users in United Kingdom 2017-2023
- Average revenue per online shopper in Great Britain from 2012 to 2016 (in euros)E-commerce revenue per online shopper in Great Britain 2012-2016
- Average spending per capita for online shopping in Great Britain from 2012 to 2017 (in euros)E-commerce spending per capita in Great Britain 2012-2017
- Share of European online shoppers who purchased online from internet shops based in the United Kingdom (UK) in 2018, by countryShare of European customers of online shops in the UK 2018, by country
- Share of individuals who made purchases online in Great Britain from 2008 to 2019Online purchasing penetration in Great Britain 2008-2019
- Which of the following methods do you prefer to use when you pay for a product you've bought online?Most popular payment methods for online purchases in the UK 2017-2018
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Further Content: Statistics, Studies, and Topic Pages
Statistics
- Italy: individuals purchasing online recurrently in 2016, by geographical area
- Online shopping frequency in the Netherlands 2018, by migration background
- Italy: individuals purchasing online recurrently in 2016, by age
- Type of online purchases by individuals in the Netherlands 2018, by employment status
- Number of purchases made by UAE online shoppers within the past 12 months
- Monthly online shopping frequency in Denmark 2018
- Online shopping frequency in the age group 35-44 years in Finland 2018
- Online shopping frequency in the last 3 months in the Netherlands 2018, by education
- Survey on monthly online shopping frequency in Norway 2017, by gender
- Survey on monthly online shopping frequency in Finland 2017
- Ordered downloads of individuals the Netherlands 2017, by employment and order type
- Online shopping frequency in Denmark 2014-2018
- Online shopping frequency in the last 3 months in the Netherlands 2018, by gender
- Online shopping frequency in the age group 16-24 years in Finland 2018
- Survey on monthly online shopping frequency in Denmark 2017, by gender
- Average order value of online books, music, or other media orders in the U.S. 2017
- Online shopping frequency in the United Kingdom (UK) 2013
- Online shopping frequency for outdoor apparel, footwear or gear U.S. 2019
- UAE: products purchased online by consumsers Q4 2012, by gender
- Reasons U.S. consumers break up with brands 2017
Studies
- Online shopping in the United Kingdom (UK)
- E-commerce in Denmark
- E-commerce in the Nordics
- E-commerce in Indonesia
- E-commerce in Poland
- E-commerce in South Korea
- E-commerce in India
- E-commerce in Mexico
- Online marketplaces
- E-commerce in Argentina
- E-commerce worldwide
- Alibaba Group
- E-commerce in China
- E-commerce in the United States
- E-commerce in Canada
Statistics on "E-commerce in Europe"
- Total retail e-commerce revenue in Europe 2017-2023
- Online commerce revenue share of companies in Europe 2017, by country
- E-commerce spending per capita in Europe 2015-2018, by country
- E-commerce usage rate in the European Union 2009-2017, by country
- Online share of retail trade in selected countries 2014-2017
- Year-on-year increase in B2C online sales in selected European countries 2013-2017
- E-commerce use of consumers in the European Union in 2017-2018, by country
- Online C2C e-commerce penetration in the European Union 2007-2018
- Gross annual online retail revenue share in total retail revenue Austria 2006-2017
- Revenue of the leading online shops in Austria 2017
- Share of online shoppers in Austria 2003-2017
- Revenue of the online commerce and mail order business in Switzerland 2008-2017
- Revenue of online retail and mail order business in Switzerland 2014-17, by category
- Switzerland: top 10 online stores 2018, by net sales
- Revenue of the leading online shops in Switzerland 2015
- Market size of e-commerce in the Netherlands 2005-2018
- E-commerce revenue in the Netherlands 2012-2017
- E-commerce revenue per online shopper in the Netherlands 2012-2016
- Online expenditure quarterly in the Netherlands 2014-2018
- E-commerce spending per capita in the Netherlands 2012-2017
- Distribution of online shopping expenditure in the Netherlands 2015-2018
- Market size of e-commerce in Belgium 2015-2018
- Digital buyer penetration in Belgium 2011-2019
- Frequency of online purchases in Belgium 2011-2019
- Online shopping frequency in the Netherlands 2015-2018
- Leading European countries based on cross-border spending in the Netherlands 2016
- Market size of e-commerce in Luxembourg 2012-2018
- Leading payment methods for online shopping in Belgium 2016-2018
- Leading payment methods for online shopping in the Netherlands 2016-2018
- E-commerce revenue in France 2017-2023, by segment
- E-commerce revenue in France 2005-2016
- Total retail e-commerce revenue in France 2017-2023
- Leading products and services purchased online among French e-buyers 2019
- E-commerce revenue per online shopper in France 2012-2016
- E-commerce spending per capita in France 2012-2017
- Most popular payment methods for online purchases in France 2017-2018
- E-commerce revenue in Germany 1999-2019
- Online trade goods revenues in Germany 2000-2018
- Revenues in online retail in Germany 2012-2017
- E-commerce revenue share of the leading 10 online shops in Germany 2008-2017
- Distance selling and internet retail revenue in Germany 2009-2020
- Revenues in e-commerce in Germany 2017-2023, by segment
- Number of of e-commerce users in Germany 2017-2023
- E-commerce turnover in Italy 2009-2018
- Italy: e-commerce B2C market value in Italy 2014-2018
- Italy: e-commerce B2C market share in Italy 2014-2018, by device
- Total retail e-commerce revenue in Italy 2017-2023
- E-commerce revenue in Italy 2017-2023, by segment
- Toys, Hobby & DIY e-commerce user in Italy 2017-2023
- E-commerce revenue per online shopper in Italy 2012-2016
- E-commerce spending per capita in Italy 2012-2017
- Share of European customers of online shops in Italy 2018, by country
- Most popular payment methods for online purchases in Italy 2017-2018
- Most preferred payment methods for online purchases in Nordic countries 2018
- Market spending on online shopping in the Nordics 2018
- Online shopping reach in the Nordics 2018
- Share of European customers of online shops in Nordic countries 2018, by country
- E-commerce turnover in Sweden 2004-2019
- E-commerce revenue per online shopper in Sweden 2012-2016
- E-commerce spending per capita in Sweden 2012-2017
- Most purchased products online in Sweden 2018
- Finland: top 10 online stores 2018, by net sales
- Most preferred foreign websites for online shopping in Finland 2018
- E-commerce turnover in Norway 2012-2019
- Norway: top 10 online stores 2018, by net sales
- Online physical goods turnover in Norway 2019, by category
- E-commerce revenue forecast in Poland 2017-2023
- E-commerce revenue in Poland 2012-2017
- Number of registered e-commerce stores in Poland 2013-2019
- Most popular online shopping categories in Poland 2019
- Share of individuals who purchased online Poland 2009-2018
- E-commerce revenue per online shopper in Poland 2012-2016
- E-commerce spending per capita in Poland 2012-2017
- Share of European customers of online shops in Poland 2018, by country
- Most popular payment methods for online purchases in Poland 2017-2018
- E-commerce revenue in Spain 2012-2017
- Online retail users in Spain 2017-2023
- E-commerce revenue per online shopper in Spain 2012-2016
- E-commerce spending per capita in Spain 2012-2017
- E-commerce revenue in Spain 2017-2023, by segment
- Share of European customers of online shops in Spain 2018, by country
- Most popular payment methods for online purchases in Spain 2017-2018
- E-commerce revenue in Great Britain 2012-2017
- E-commerce revenue in United Kingdom 2017-2023, by segment
- Online retail users in United Kingdom 2017-2023
- E-commerce revenue per online shopper in Great Britain 2012-2016
- E-commerce spending per capita in Great Britain 2012-2017
- Share of European customers of online shops in the UK 2018, by country
- Online purchasing penetration in Great Britain 2008-2019
- Most popular payment methods for online purchases in the UK 2017-2018
- Italy: individuals purchasing online recurrently in 2016, by geographical area
- Online shopping frequency in the Netherlands 2018, by migration background
- Italy: individuals purchasing online recurrently in 2016, by age
- Type of online purchases by individuals in the Netherlands 2018, by employment status
- Number of purchases made by UAE online shoppers within the past 12 months
- Monthly online shopping frequency in Denmark 2018
- Online shopping frequency in the age group 35-44 years in Finland 2018
- Online shopping frequency in the last 3 months in the Netherlands 2018, by education
- Survey on monthly online shopping frequency in Norway 2017, by gender
- Survey on monthly online shopping frequency in Finland 2017
- Ordered downloads of individuals the Netherlands 2017, by employment and order type
- Online shopping frequency in Denmark 2014-2018
- Online shopping frequency in the last 3 months in the Netherlands 2018, by gender
- Online shopping frequency in the age group 16-24 years in Finland 2018
- Survey on monthly online shopping frequency in Denmark 2017, by gender
- Average order value of online books, music, or other media orders in the U.S. 2017
- Online shopping frequency in the United Kingdom (UK) 2013
- Online shopping frequency for outdoor apparel, footwear or gear U.S. 2019
- UAE: products purchased online by consumsers Q4 2012, by gender
- Reasons U.S. consumers break up with brands 2017
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