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Distribution of prepaid SIM cards in Italy 2019, by operator

As of December 2019, the mobile network operator Wind Tre was the leading provider in the prepaid SIM card market, accounting for about a third of the prepaid SIM cards in the country. Another quarter of the prepaid SIM cards were provided by Vodafone, while TIM accounted for roughly 26 percent of the SIM cards used in Italy. These three companies were the main players in the Italian mobile sector. Competing against the established providers, the mobile virtual network operators Poste Mobile and Iliad accounted for six percent and 7.7 percent of the active prepaid cards, respectively.

A new strong competitor

In 2018, the French MNO Iliad launched in the Italian market, disrupting the industry with its low-cost offers. In 2019, it acquired over 22 percent of the incoming mobile customers. Despite its newcomer status, Iliad competed against the three giants at Italy’s 5G network auction, winning licenses to operate on the 5G network. 

Poste Italiane - leader in its segment

Poste Italiane was the market leader in the mobile network operator segment, leveraging Wind’s infrastructure. As the leading postal service company in Italy, its customers could access its postal and financial products via their mobile phones. As a category, MNVOs accounted for 4.4 percent of the mobile market in 2018.

Distribution of prepaid SIM cards in Italy in 2019, by operator

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Source

Release date

April 2020

Region

Italy

Survey time period

December 2019

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Statistics on "Mobile data consumption in Italy "

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