Share of individuals making online purchases in the Netherlands from 2013 to 2014, by shopping category

Share of individuals shopping online in the Netherlands 2013 - 2014, by category This statistic shows the share of individuals making online purchases in the Netherlands from 2013 to 2014, by shopping category. As of 2013, 31 percent of frequent online shoppers in the Netherlands, purchased electronic equipment via the internet.
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20132014
Travel, holiday, accommodation63%66%
Clothing, sports articles62%66%
Tickets for events52%56%
Literature (books, magazines)46%47%
Household goods**31%39%
Electronic supplies31%34%
Software33%34%
Telecommunications27%33%
Movies, music28%29%
Food, cosmetics, cleaning products16%22%
Shares, financial services, insurance19%22%
Hardware15%17%
Study materials14%17%
Lottery or gambling11%13%
Medicine7%7%
20132014
Travel, holiday, accommodation63%66%
Clothing, sports articles62%66%
Tickets for events52%56%
Literature (books, magazines)46%47%
Household goods**31%39%
Electronic supplies31%34%
Software33%34%
Telecommunications27%33%
Movies, music28%29%
Food, cosmetics, cleaning products16%22%
Shares, financial services, insurance19%22%
Hardware15%17%
Study materials14%17%
Lottery or gambling11%13%
Medicine7%7%

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Description Source More information
This statistic shows the share of individuals making online purchases in the Netherlands from 2013 to 2014, by shopping category. As of 2013, 31 percent of frequent online shoppers in the Netherlands, purchased electronic equipment via the internet.
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Release date
June 2015
Region
Netherlands
Survey time period
2015
Age group
12 years and older
Special properties
individuals with internet access 3 months prior to the research; frequent internet shoppers
Supplementary notes
The source adds: * Frequent e-shoppers are e-shoppers who have shopped online in the 3 months leading up to the survey.
** Household goods are for example furniture, washingmachine, toys, etc.

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