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Showrooming penetration in Denmark 2014-2017

Showrooming penetration in Denmark from 2014 to 2017

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Sources

Release date

February 2018

Region

Denmark

Survey time period

2014 to 2017

Number of respondents

14,576*

Age group

18 years and older

Special properties

consumers

Method of interview

Online panel

Supplementary notes

This question was phrased by the source as follows: "How did your most recent online purchase process look like?" (in Danish: "Hvordan var forløbet vedrørende dit seneste køb på internettet?").

* Survey is conducted on a monthly basis throughout the whole year with approximately 1,200 interviews each month.

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