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Researching products before buying them online in Denmark 2015-2020, by device

Over the past years, more and more Danes seemed to be using smartphones to research products before buying them online. The percentage reached 38 percent in 2020, whereas 45 percent used desktop computers for this purpose.

Researching products before buying them online in Denmark from 2015 to 2020, by device

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Release date

September 2020



Survey time period

2015 to H1 2020

Number of respondents

7,428 respondents

Age group

18 years and older

Special properties


Method of interview

Online panel

Supplementary notes

This question was phrased by the source as follows: "Which device have you used for researching about a product which you purchased online?" (in Danish: "På hvilken af disse platforme startede du din søgning efter den vare/tjeneste, du købte?").

The source does not provide any information regarding missing percentage points to 100 percent.
Figures have been taken from several publications by the source.

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