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South African consumers who feel guilty doing something unsustainable 2014

This statistic shows the agreement of consumers about the feeling of guilt when they do something that is not environmentally friendly in South Africa, as of summer 2014. During the survey, 71 percent of respondents from South Africa said they agreed that they feel guilty when not acting sustainably. Of those, 28 percent strongly agreed with the statement.

Consumers who feel guilty when they do something that is not environmentally friendly in South Africa of summer 2014

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Source

Release date

April 2015

Region

South Africa

Survey time period

Summer 2014

Number of respondents

993 respondents

Age group

15 years and older

Method of interview

Face-to-face interview

Supplementary notes

The survey question was phrased “Please indicate how strongly you personally agree or disagree with the following statement, using a scale where "1" means "disagree strongly" and "7" means "agree strongly": I feel guilty when I do something that is not environmentally friendly."

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