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Consumer needs covered by shopping food online in Denmark 2015

This statistic shows the most common needs that are covered when buying food online by Danish consumers in 2015. Daily grocery shopping was the main reason why consumers shop food online (52.3 percent). The second biggest need was festivities and celebrations for which Danish consumers bought food online (22.9 percent of respondents).

Consumer needs covered by shopping food online in Denmark in 2015

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Release date




Survey time period

29 September 2015 to 5 October 2015

Number of respondents

175 respondents

Age group

18 years and older

Special properties

Respondents who shop food online monthly

Method of interview

Online survey

Supplementary notes

Original survey question: "Hvilke behov dækkede dit seneste køb? / What needs have your latest online food purchase covered?".

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Statistics on "E-commerce in the Nordics"

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