Planned and impulse online purchases among pensioners in Denmark 2014

This statistic shows the distribution of planned and impulse online purchases among pensioners in Denmark in 2014. 73 percent of purchases were planned, while 16 percent were done by impulse.

Distribution of planned and impulse online purchases among pensioners in Denmark in 2014

Share of respondents
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Sources

Release date

2015

Region

Denmark

Survey time period

2014

Number of respondents

9,967 respondents

Age group

18 years and older

Special properties

Consumers in this statistic are 65 years and older

Method of interview

Online survey

Supplementary notes

Original survey question: "Var det seneste køb på nettet planlagt på forhånd eller et impulskøb?"

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