Important properties for insulated outdoor jackets in Europe 2015

This statistic shows the results of a survey published in 2015, asking European outdoor brands about the most important properties of their insulated jackets. Warmth and insulation is very important to brands, with 93 percent.

How important do you consider the following properties to be, with regard to your best-selling insulated jacket?*

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Sources

Release date

October 2015

Region

Europe

Survey time period

2015

Number of respondents

54*

Special properties

Outdoor brands

Method of interview

Online survey

Supplementary notes

* Total sample respondents (59) represent over 30 different outdoor brands across Europe

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