Netherlands: online shoppers, by latest order and age 2019

This statistic illustrates the share of individuals who shop online in the Netherlands in 2019, by latest purchase and age. As of 2019, 11.5 percent of Dutch individuals from 45 to 65 years old last bought goods or services online for private use three to 12 months ago.

Share of individuals who shop online in the Netherlands in 2019, by latest purchase and age

Characteristic	Less than 3 months ago	3 to 12 months ago	More than 12 months ago	Never ordered or bought goods
65+	33.5%	10.3%	5.3%	21.7%
45-65	68.2%	11.5%	5.2%	9.3%
25-45	80.4%	9.3%	2.2%	3.8%
12-25	66.8%	15.7%	3.4%	11.5%

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Release date

October 2019

More information

Region

Netherlands

Survey time period

2019

Number of respondents

4,500 respondents

Age group

12 to 74 years old

Special properties

households with at least one person in the age group 12-74, living in the Netherlands; not including people in institutions, facilities and shelters

Method of interview

Computer-assisted telephone interviews (CATI)

Supplementary notes

The survey question regarded: "When did you last buy or order goods or services via the internet for private use."

The source explains: "Online purchases are goods that have been purchased via an internet browser or an app. Goods that were bought via SMS, MMS or e-mail are not included as online purchases."

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