Top baby food brands on Facebook in Italy 2019

In Italy, Plasmon is the most popular baby food brand on Facebook. As of December 2019, it counted 506,019 fans, followed by Mellin with 498,097 fans on its Facebook page.

Baby food market

  The baby food industry had a value of 332 million euros in 2017, whereas the total market of baby products was worth 827 million euro. In Italy, the market consists mostly of three products: milk, homogenized food and cookies. The purchases occur mostly offline, as only nine percent of Italian mothers would buy baby food online, according to a 2017 survey. Online purchases were more likely to occur for other products, such as children clothes and shoes or toys.

Baby food in pharmacies

  Parents purchase baby food in pharmacies as well. Data from 2016 indicate that the average Italian pharmacy generated 7.2 thousand euros in revenues a year from baby food sales. This category ranked third after post-pregnancy and hygiene products.

Leading ten baby food brands in Italy as of December 2019, by number of Facebook page fans

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Release date

December 2019



Survey time period

December 2019

Supplementary notes

*This statistic shows brands ranked by the number of local fans in Italy.

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Statistics on "Social media usage of companies in Italy"

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