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Italy: top ten baby food brands on Facebook 2018

Leading ten baby food brands in Italy as of December 2018, by number of Facebook page fans

by Daniela Coppola, last edited Aug 9, 2019
Italy: top ten baby food brands on Facebook 2018 In Italy, Plasmon is the most popular baby food brand on Facebook. As of December 2018, it counted 488,647 fans, followed by Mellin with 462,769 fans on its Facebook page.
Baby food market

  The baby food industry had a value of 332 million euros in 2017, whereas the total market of baby products was worth 827 million euro. In Italy, the market consists mostly of three products: milk, homogenized food and cookies. The purchases occur mostly offline, as only nine percent of Italian mothers would buy baby food online, according to a 2017 survey. Online purchases were more likely to occur for other products, such as children clothes and shoes or toys.

Baby food in pharmacies

  Parents purchase baby food in pharmacies as well. Data from 2016 indicate that the average Italian pharmacy generated 7.2 thousand euros in revenues a year from baby food sales. This category ranked third after post-pregnancy and hygiene products.
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Leading ten baby food brands in Italy as of December 2018, by number of Facebook page fans

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