Online purchases in Denmark 2017-2018, by type of product

Products and services purchased online in Denmark in 2017 and 2018, by type of product

by Statista Research Department, last edited Apr 30, 2019
Online purchases in Denmark 2017-2018, by type of product This statistic shows the types of products that Danish consumers bought online in Denmark in 2017 and 2018. The most popular product category to buy online was tickets to events (68 percent of online shoppers for both years). Travel tickets ranked second in 2018, according to 66 percent of respondents.
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Products and services purchased online in Denmark in 2017 and 2018, by type of product

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20172018
Event tickets (cinema, concert, theater etc.)68%68%
Travel tickets (plane, train etc)63%66%
Clothing, sport and leisure equipment65%65%
Furniture, toys and other home interior articles49%48%
Films, music, video (DVDs, CDs, streaming etc)47%48%
Subscription to the internet, TV or telephone, streaming services etc.45%45%
Electronics (mobile phones, cameras etc)28%31%
Computer hardware (tablets, hard disks, speakers, keyboards)25%28%
Consumables22%23%
Medicine or vitamins19%21%
20172018
Event tickets (cinema, concert, theater etc.)68%68%
Travel tickets (plane, train etc)63%66%
Clothing, sport and leisure equipment65%65%
Furniture, toys and other home interior articles49%48%
Films, music, video (DVDs, CDs, streaming etc)47%48%
Subscription to the internet, TV or telephone, streaming services etc.45%45%
Electronics (mobile phones, cameras etc)28%31%
Computer hardware (tablets, hard disks, speakers, keyboards)25%28%
Consumables22%23%
Medicine or vitamins19%21%
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by Statista Research Department, last edited Apr 30, 2019
This statistic shows the types of products that Danish consumers bought online in Denmark in 2017 and 2018. The most popular product category to buy online was tickets to events (68 percent of online shoppers for both years). Travel tickets ranked second in 2018, according to 66 percent of respondents.
Show more
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