Products and services purchased online in Denmark in 2017, by type of product

Online purchases in Denmark 2017, by type of product This statistic shows the types of products that Danish consumers bought online in Denmark in 2017. The most popular product category to buy online was tickets to events (68 percent of online shoppers). Clothing, sport and leisure equipment was also a popular product category online - 65 percent of Danish online shoppers have purchased that in 2017.
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Share of online shoppers
Event tickets (cinema, concert, theater etc.)68%
Clothing, sport and leisure equipment65%
Travel tickets (plane, train etc)63%
Vacation accommodation (hotel reservations)56%
Furniture, toys and other home interior articles49%
Films, music, video (DVDs, CDs, streaming etc)47%
Subscription to the internet, TV or telephone, streaming services etc.45%
Computer games, software and apps42%
Books, e-books, magazines and newspapers33%
Electronics (mobile phones, cameras etc)28%
Computer hardware (tablets, hard disks, speakers, keyboards)25%
Consumables22%
Medicine or vitamins19%
E-learning materials or apps11%
Other25%
Share of online shoppers
Event tickets (cinema, concert, theater etc.)68%
Clothing, sport and leisure equipment65%
Travel tickets (plane, train etc)63%
Vacation accommodation (hotel reservations)56%
Furniture, toys and other home interior articles49%
Films, music, video (DVDs, CDs, streaming etc)47%
Subscription to the internet, TV or telephone, streaming services etc.45%
Computer games, software and apps42%
Books, e-books, magazines and newspapers33%
Electronics (mobile phones, cameras etc)28%
Computer hardware (tablets, hard disks, speakers, keyboards)25%
Consumables22%
Medicine or vitamins19%
E-learning materials or apps11%
Other25%
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Description

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This statistic shows the types of products that Danish consumers bought online in Denmark in 2017. The most popular product category to buy online was tickets to events (68 percent of online shoppers). Clothing, sport and leisure equipment was also a popular product category online - 65 percent of Danish online shoppers have purchased that in 2017.
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Release date
April 2018
Region
Denmark
Survey time period
2017
Number of respondents
ca. 6,200
Age group
15-89 years
Special properties
has shopped online in the past year
Method of interview
Telephone interviews and online survey
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