Type of online purchases by individuals in the Netherlands in 2018, by buyer's origin

Type of online purchases by individuals in the Netherlands 2018, by origin This statistic illustrates the type of online purchases by individuals in the Netherlands in 2018, by buyer's origin. As of 2018, 9.4 percent of Non-Western immigrants in the Netherlands bought medication online.
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Dutch nativeImmigrantNon-Western immigrant
Food products, cosmetics, cleaning products15.8%17.8%14.9%
Medication9.8%12.3%9.4%
Clothes and sports articles56.2%55.4%51.3%
Digital study or teaching material15%16.3%19.4%
Film, music16.3%16.8%9.8%
Books, magazines, newspapers31.6%32.3%22.3%
Telecommunication services23.5%30.8%25.5%
Soft-/Hardware and electrical appliances*21.9%29.6%19%
Household goods and appliances**38.5%41.2%32.2%
Travel and accommodation51%54.5%37.8%
Financial products or services***33.1%36.4%32.2%
Tickets for events47.4%47%34.7%
Other purchases34.6%38.1%30.8%
Dutch nativeImmigrantNon-Western immigrant
Food products, cosmetics, cleaning products15.8%17.8%14.9%
Medication9.8%12.3%9.4%
Clothes and sports articles56.2%55.4%51.3%
Digital study or teaching material15%16.3%19.4%
Film, music16.3%16.8%9.8%
Books, magazines, newspapers31.6%32.3%22.3%
Telecommunication services23.5%30.8%25.5%
Soft-/Hardware and electrical appliances*21.9%29.6%19%
Household goods and appliances**38.5%41.2%32.2%
Travel and accommodation51%54.5%37.8%
Financial products or services***33.1%36.4%32.2%
Tickets for events47.4%47%34.7%
Other purchases34.6%38.1%30.8%
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This statistic illustrates the type of online purchases by individuals in the Netherlands in 2018, by buyer's origin. As of 2018, 9.4 percent of Non-Western immigrants in the Netherlands bought medication online.
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Release date
October 2018
Region
Netherlands
Survey time period
2018
Number of respondents
4,500 respondents
Age group
12 to 74 years old
Special properties
not including people in institutions, facilities and shelters
Method of interview
Computer-assisted telephone interviews (CATI)
Supplementary notes
Original survey question: "Could you indicate for the following goods or services if you have ordered or purchased them in the previous 12 months for private use?"
Multiple answers were possible.

Definition of origin according to the source: Dutch native: "If both parents of the individual were born in the Netherlands."
Immigrant: "Individual who has at least one parent who is born abroad."
Non-Western immigrant: "Individual who has at least one parent who is born abroad."

The source explains: "Online purchases are goods that have been purchased via an internet browser or an app. Goods that were bought via SMS, MMS or e-mail are not included as online purchases."The source specifies the purchase categories:
* Software for computers (including video games). Hardware for computers. Electronic appliances, such as mobile phone, camera, radio, etc.
** Household goods such as furniture, toys, washing machine, etc.
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