Adblocker usage in the Netherlands 2015, by gender

This statistic illustrates the responses to the survey question: "Have you ever installed an adblocker?". In 2015, roughly one third of the respondents who have or had an adblocking program were women.

Have you ever installed an adblocker?*

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Release date

January 2016



Survey time period


Number of respondents

590 respondents

Special properties

MSI panel

Supplementary notes

* This question was phrased by the source as follows: "Have you (ever) installed an adblocker yourself?"

Definition of adblockers according to the source: "Adblockers are software programs which make it possible to block an advertisement or to make it invisible. Internet users can block forms of (unwanted) advertisements with the help of adblockers."

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Statistics on "Advertising in the Netherlands"

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