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Response to websites addressing adblock users in the Netherlands 2015
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Response to websites addressing adblock users in the Netherlands 2015
How do you respond to websites which address adblock users?*
by Statista Research Department,
last edited
Nov 17, 2015
This statistic illustrates the response to websites addressing adblock users in the Netherlands in 2015. As of 2015, roughly 20 percent of the respondents who have an ad blocker said they add websites they care about to the 'whitelist' of their ad blocking software.
How do you respond to websites which address adblock users?*
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Description
Source
More information
by Statista Research Department,
last edited
Nov 17, 2015
This statistic illustrates the response to websites addressing adblock users in the Netherlands in 2015. As of 2015, roughly 20 percent of the respondents who have an ad blocker said they add websites they care about to the 'whitelist' of their ad blocking software.
- Show sources information
- Show publisher information
- Release date
- November 2015
- Region
- Netherlands
- Survey time period
- 2015
- Number of respondents
- 590 respondents
- Special properties
- MSI panel; the source does not specify the age of respondents nor the date of survey.
- Supplementary notes
-
* Original survey question: "Some sites address users of adblockers. How do you deal with this?"
Definition of adblockers according to the source: "Adblockers are software programs which enable one to block or hide an advertisement. Internet users can block forms of (unwanted) advertisements with the help of adblocker.
Percentage points exceeding 100 percent are probably due to rounding or multiple answering options.
The source makes a distinguish between current and past users of adblocker. This statistic only contains the current users of an adblocker.
Source
- Show sources information
- Show publisher information
- Release date
- November 2015
More information
- Region
- Netherlands
- Survey time period
- 2015
- Number of respondents
- 590 respondents
- Special properties
- MSI panel; the source does not specify the age of respondents nor the date of survey.
- Supplementary notes
-
* Original survey question: "Some sites address users of adblockers. How do you deal with this?"
Definition of adblockers according to the source: "Adblockers are software programs which enable one to block or hide an advertisement. Internet users can block forms of (unwanted) advertisements with the help of adblocker.
Percentage points exceeding 100 percent are probably due to rounding or multiple answering options.
The source makes a distinguish between current and past users of adblocker. This statistic only contains the current users of an adblocker.
Other statistics on the topic
+Advertising & Marketing
Net ad spend market size in the Netherlands 2011-2018, by channel
+Advertising & Marketing
Out-of-home ad revenue in the Netherlands 2012-2021
+Advertising & Marketing
Social media advertising spending in the Netherlands 2015-2017
+Books & Publishing
Magazine revenue in the Netherlands 2012-2022
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Statistics on "Advertising in the Netherlands"
- Overview
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- Percentage change on the previous year of the turnover of the advertising sector in the Netherlands in 2017, with a forecast for 2018 and 2019Turnover change of the advertising sector in the Netherlands 2017-2019
- Industry sectors ranked by advertising expenditure in the Netherlands in 2017 (in million euros)Advertising spending in the Netherlands 2017, by industry sector
- Year-on-year percentage change of net media advertising expenditure in the Netherlands in 2017, by mediumNet media advertising expenditure change in the Netherlands 2017, by medium
- Advertising inflation in the Netherlands in 2018 on 2017, by channel*Advertising inflation in the Netherlands 2018, by channel
- Advertisers ranked by advertising expenditure in the Netherlands in 2017 (in million euros)Highest spending advertisers in the Netherlands 2017
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- Year-on-year percentage change of the net online advertising market in the Netherlands from 2016 to 2018, by advertising typeNet online advertising growth in the Netherlands 2016-2018, by advertising type
- Total revenue of the programmatic advertising market in the Netherlands from 2012 to 2017 with forecasts for 2018 and 2019 (in million euros)*Programmatic advertising market revenue in the Netherlands 2012-2019
- Total volume of the programmatic advertising market in the Netherlands from 2013 to 2017 with a forecast for 2018 (in billions)*Total programmatic ad impressions sold in the Netherlands 2013-2018
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- Social media advertising spending in the Netherlands from 1st half of 2015 to 2nd half of 2017 (in million euros)*Social media advertising spending in the Netherlands 2015-2017
- Online native advertising expenditure in the Netherlands from 1st half of 2016 to 2nd half of 2017 (in million euros)*Online native advertising spending in the Netherlands 2016-2017
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- Annual net television spot and non-spot ad revenue in the Netherlands from 2012 to 2018 (in million euros)Annual television spot and non-spot ad revenue in the Netherlands 2012-2018
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- Annual gross television advertisement expenditure in the Netherlands from 2014 to 2018, by branch (in million euros)TV gross ad expenditure in the Netherlands 2014-2018, by branch
- Annual gross television expenditure of advertisers in the Netherlands in 2018 (in million euros)Leading TV advertisers based on expenditure in the Netherlands 2018
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The most important statistics
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- Annual newspaper advertising and circulation publishing market revenue in the Netherlands from 2012 to 2017, with a forecast for 2018 to 2022 (in million euros)Newspaper revenue in the Netherlands 2012-2022
- Annual print and digital newspaper advertising revenue in the Netherlands from 2012 to 2017, with a forecast for 2018 to 2022 (in million euros)Print and digital newspaper ad revenue in the Netherlands 2012-2022
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- Leading newspaper advertisers in the Netherlands in 2018, based on expenditure (in thousand euro)Leading newspaper advertisers in the Netherlands 2018, based on expenditure
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The most important statistics
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Further Content: Statistics, Studies, and Topic Pages
Statistics
- Distribution of internet usage of adblocker users in the Netherlands 2015
- Reasons to quit using an adblocker in the Netherlands 2015
- Adblocker usage in the Netherlands 2015, by gender
- Share of individuals using adblockers in the Netherlands 2015, by age group
- Share of individuals using adblockers in the Netherlands 2015, by education
- Reasons to add a website to the whitelist of an adblocker in the Netherlands 2015
- Share of individuals using adblock software in Sweden 2015-2016
- Reasons for using an ad blocker in Norway 2018
- Reasons for using an ad blocker in Sweden 2018
- Reasons for using an ad blocker in the United Kingdom (UK) 2018
- Reasons for using an ad blocker in Denmark 2018
- Reasons for using an ad blocker in Germany 2018
- Reasons for using an ad blocker in Finland 2018
- Ad blocker penetration in Ireland 2016, by age
- Sites blocked by adblocker users in Spain in 2015, by type
- Ad blocking software usage in Ireland 2016, by device
- Frequency of seeing static ads on computers in the United Kingdom (UK) 2015-2016
- Frequency of seeing static ads on e-book readers in the United Kingdom (UK) 2015-2016
- Verizon (AOL & Millennial Media): share of U.S. digital display ad revenues 2016-2019
Studies
- Ad blocking
- Advertising in the Netherlands
- Online advertising metrics
- Digital advertising formats in the U.S.
- Digital advertising in Europe
- Insights 2018 - Attitude towards advertising and use of ad blocking
- Digital advertising in North America
- Advertising in Belgium
- Social media advertising in the Netherlands
- Programmatic advertising
- Ad blocking in the Nordics
- Digital advertising in the United Kingdom (UK)
- Advertising in Italy
- Digital advertising in Canada
- Europe AdEx Benchmark 2018
Statistics on "Advertising in the Netherlands"
- Net ad spend in the Netherlands from 2011 to 2018, by channel (in million euros)
- Percentage change on the previous year of the turnover of the advertising sector in the Netherlands in 2017, with a forecast for 2018 and 2019
- Industry sectors ranked by advertising expenditure in the Netherlands in 2017 (in million euros)
- Year-on-year percentage change of net media advertising expenditure in the Netherlands in 2017, by medium
- Advertising inflation in the Netherlands in 2018 on 2017, by channel*
- Advertisers ranked by advertising expenditure in the Netherlands in 2017 (in million euros)
- Annual spending on Internet advertising in the Netherlands from 2012 to 2017, with a forecast for 2018 to 2022 (in million euros)
- Net online paid, display and classified advertising market in the Netherlands from 2015 to 2017, with a forecast for 2018 (in million euros)*
- Year-on-year percentage change of the net online advertising market in the Netherlands from 2016 to 2018, by advertising type
- Total revenue of the programmatic advertising market in the Netherlands from 2012 to 2017 with forecasts for 2018 and 2019 (in million euros)*
- Total volume of the programmatic advertising market in the Netherlands from 2013 to 2017 with a forecast for 2018 (in billions)*
- Distribution of total revenue of the programmatic advertising market in the Netherlands from the 1st half of 2014 to 2nd half of 2017 with a forecast for 2018, per exchange model*
- Social media advertising spending in the Netherlands from 1st half of 2015 to 2nd half of 2017 (in million euros)*
- Online native advertising expenditure in the Netherlands from 1st half of 2016 to 2nd half of 2017 (in million euros)*
- Distribution of online advertising revenue per device in the Netherlands from 2012 to 2017, by format
- Quarterly index of digital ad requests in the Netherlands from 2nd quarter 2014 to 4th quarter 2018
- Increase in keyword strategy budgets in the Netherlands in 2018, by type
- Distribution of online advertising spending in the Netherlands in 2017, by format
- Radio advertisement revenue in the Netherlands from 2012 to 2017, with a forecast for 2018 to 2022 (in million euros)
- Annual net television spot and non-spot ad revenue in the Netherlands from 2012 to 2018 (in million euros)
- Spot and non-spot radio advertisement revenue in the Netherlands from 2012 to 2017, with a forecast for 2018 to 2022 (in million euros)
- Annual gross television advertisement expenditure in the Netherlands from 2014 to 2018, by branch (in million euros)
- Annual gross television expenditure of advertisers in the Netherlands in 2018 (in million euros)
- Annual gross television expenditure of e-commerce advertisers in the Netherlands in 2017 (in million euros)
- Biannual number of television advertisers in the Netherlands from the 1st half of 2012 to the 1st half of 2018
- Biannual number of television commercials in the Netherlands from the 1st half of 2012 to the 1st half of 2018
- Annual consumer magazine market revenue in the Netherlands from 2012 to 2017, with a forecast for 2018 to 2022 (in million euros)
- Annual newspaper advertising and circulation publishing market revenue in the Netherlands from 2012 to 2017, with a forecast for 2018 to 2022 (in million euros)
- Annual print and digital newspaper advertising revenue in the Netherlands from 2012 to 2017, with a forecast for 2018 to 2022 (in million euros)
- Annual consumer magazine print and digital advertising revenue in the Netherlands from 2012 to 2017, with a forecast for 2018 to 2022 (in million euros)
- Leading newspaper advertisers in the Netherlands in 2018, based on expenditure (in thousand euro)
- Leading advertisers on newspaper websites in the Netherlands in 2015, based on expenditure (in thousand euros)
- Frequency of reading flyers in the Netherlands in 2017
- Reach of printed and digital flyers in the Netherlands from 2014 to 2018 (in millions)
- Net reach of brochures and flyers in the Netherlands in 2017 and 2018, by branch*
- Net reach* of digital and printed fashion and clothing flyers and brochures in the Netherlands in 2017 and 2018, by gender
- Net reach* of digital and printed supermarket and liquor store brochures and flyers in the Netherlands in 2016 and 2017, by age
- Annual out-of-home advertisement revenue in the Netherlands from 2012 to 2021 (in million euros)
- Annual cinema advertisement revenue in the Netherlands from 2012 to 2017, with a forecast for 2018 to 2022 (in million euros)
- Year-on-year revenue change of the cinema advertisements in the Netherlands from 2012 to 2017, with a forecast for 2018 to 2022
- Distribution of internet usage of adblocker users in the Netherlands 2015*
- What were the reasons you stopped using an ad blocker?*
- Have you ever installed an adblocker?*
- Have you ever installed an adblocker?*
- Have you ever installed an adblocker?*
- What would be a reason to add a website to the whitelist of your adblocker?*
- Share of individuals using adblock software in Sweden from January 2015 to August 2016
- Reasons for using an ad blocker in Norway in 2018
- Reasons for using an ad blocker in Sweden in 2018
- Reasons for using an ad blocker in the United Kingdom (UK) in 2018
- Reasons for using an ad blocker in Denmark in 2018
- Reasons for using an ad blocker in Germany in 2018
- Reasons for using an ad blocker in Finland in 2018
- Do you use software on any of your personal devices to block adverts on the internet (e.g. Adblock Plus)?
- Websites blocked by adblocker users in Spain in 2015, by page type
- On which of your devices do you use software that allows you to block adverts on the internet?
- Frequency of seeing static advertising on desktop computers in the United Kingdom (UK) from 2015 to 2016
- Frequency of seeing static advertising on e-book readers in the United Kingdom (UK) from 2015 to 2016
- Net digital display ad revenues of Verizon (AOL & Millennial Media) as percentage of total digital display ad revenues in the United States from 2016 to 2019
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