Perception of being misled by sponsored news content in the United Kingdom (UK) 2015

Published by Statista Research Department, Jun 16, 2015

This statistic shows the results of an online survey on the level of disappointment or deception readers of online news webites felt after realizing that an article they had read was sponsored by a brand or company in the United Kingdom (UK) in 2015. Of respondents, a total of 33 percent either strongly agreed or tended to agree that they had felt misled by sponsored news content in the past.

Have you felt disappointed or deceived after discovering that an article you read was sponsored by a brand/company?

Characteristic	Share of respondents
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Release date

June 2015

More information

Region

United Kingdom

Survey time period

January and February 2015

Number of respondents

2,149 respondents

Age group

16 years and older

Method of interview

Online survey

Supplementary notes

This question was phrased by the source as follows: "In general terms, to what extent do you agree or disagree with the following statements? - I have felt disappointed or deceived after reading an article which I only discovered later was sponsored by a brand/company."

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