Market share of the largest players on the confectionery market in Sweden 2018

In 2018, the Swedish confectionary market was dominated by the internationally known American confectionary, food and beverage company Mondelez, which had a market share of 30 percent. It was followed by Cloetta, a chocolate and sugar confectionary company from Sweden, operating in the Nordic countries, the Netherlands, Italy, Germany and the United Kingdom. In this year, the company generated net sales of roughly 6.2 billion Swedish kronor.

Confectionery sales

    The turnover from the retail sales of sugar, jam, honey, chocolate and confectionary showed a growth trend in recent years in Sweden. As of 2017, sales amounted to approximately 30.6 billion Swedish kronor. Among all confectionary products, the sales share of chocolate was highest. In 2018, it made up 47 percent of the total confectionary sales.

Fairtrade chocolate 

  When looking at the sales of chocolate, it is noticeable that Swedes like to buy Fairtrade products. The revenue from Fairtrade chocolate increased strongly in the past years. In 2016, it reached 107 million Swedish kroner. Fairtrade helps to make cocoa farming more sustainable by guaranteeing fair prices to the farmers.

Market share of the largest players on the confectionery market in Sweden in 2018

Market share
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Release date

March 2019



Survey time period


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Statistics on "Confectionery in the UK"

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