Customers of McDonald's in Germany 2019, by age

The highest share of McDonald’s customers in Germany was recorded among the 20 to 29 age group, followed by those aged 30 to 39 years. McDonald’s ranked as the most visited fast food restaurant in the country.

To go or not to go

Mcdonald’s recorded fluctuating, though mostly stable revenue in Germany in recent years. While being the most popular fast food establishment in Germany, roughly a third of the German population stated they never visited McDonald’s and a quarter of consumers did so rarely. The same was true for millennials.

Big Mac prices

Globally, McDonald’s has shifted towards a franchise concept rather than continuing with company owned restaurants. One of its most famous products, the Big Mac, varies greatly in price around the world, with the most expensive one recorded in Switzerland.

Share of McDonald's customers compared to the population in Germany in 2019, by age

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Release date

November 2019



Survey time period


Age group

14 years and older

Special properties

German-speaking population

Method of interview

Face-to-face interview

Supplementary notes

For this survey McDonald's customers were those who ate there at least once a month.

Total sample information:

2018: 23,086 respondents, projection to 70.45 million people

Information on the target group "McDonald's customers":
2018: projection to 22.17 million people
More information on the methodology can be found here.

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