• Italy: video games sales value by PEGI rating 2018

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In Italy, video games for children represent a significant part of the market. Data from 2018 reported that video games suitable for players aged 3 and older represented 36 percent of the market. Moreover, games suitable for persons above 18 held 31 percent of the market. Similarly, the mentioned games categories held 32 and 31 percent of sales volume. Games are classified according to the Pan European Game Information rating system.

 Young players

Recent surveys about users’ habits confirm the market figures. The results of a survey conducted in 2017 showed that 41 percent of Italian children aged between eight and eleven years dedicated between one and two hours to online gaming. Another 14 percent of surveyed children spent between two and three hours playing online. Results among teenagers aged between 12 and 18 years indicated instead that 38 percent of them played between one and two hours a day.

 Online learning

Children are not only newer target groups for video games’ market in Italy. They are users of mobile apps for reading or learning activities as well. The analysis of such applications’ users showed that kids at four years old start using them quite regularly.

Sales value share of video games in Italy in 2018, by PEGI rating system*

	Share of sales value
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Release date

April 2019

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Region

Italy

Survey time period

2018

Supplementary notes

*Pan European Game Information (PEGI) is a European video game content rating system helping Europeans consumers make decisions on buying computer games.
PEGI 3: Suitable for ages 3 and older. May contain very mild violence in an appropriate context for younger children, but neither bad language nor frightening content is allowed.
PEGI 7: Suitable for ages 7 and older. May contain mild or unrealistic violence (e.g. violence in a cartoon context), or elements that can be frightening to younger children.
PEGI 12: Suitable for ages 12 and older. May contain violence in either a fantasy context or a sporting action, profanity, mild sexual references or innuendo, or gambling.
PEGI 16: Suitable for ages 16 and older. May contain explicit or realistic-looking violence, strong language, sexual references or content, gambling, or encouragement of drug use.
PEGI 18: Unsuitable for persons under 18. May contain extreme or graphic violence, including "violence towards defenseless people" and "multiple, motiveless killing", strong language, strong sexual content, gambling, drug glamorization, or discrimination.