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Banner ad engagement rates in the U.S. and Europe 2015, by industry

Digital banner advertising engagement rates in the United States and Europe in 1st half 2015, by industry and ad format

Banner ad engagement rates in the U.S. and Europe 2015, by industry The statistic shows data on the digital banner advertising engagement rates in the United States and Europe in the first half of 2015, by industry and ad format. Engagement rate can be defined as the share of persons who saw an ad and engaged with it. Mobile shopping banner ads had an engagement rate of 1.72 percent.
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Digital banner advertising engagement rates in the United States and Europe in 1st half 2015, by industry and ad format

IndustryRich mediaStandardMobile
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IndustryRich mediaStandardMobile
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Description

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The statistic shows data on the digital banner advertising engagement rates in the United States and Europe in the first half of 2015, by industry and ad format. Engagement rate can be defined as the share of persons who saw an ad and engaged with it. Mobile shopping banner ads had an engagement rate of 1.72 percent.
Show more
Release date
November 2015
Region
Europe, United States
Survey time period
H1 2015
Special properties
on Adform platform only / includes standard, video, rich media and mobile banner ads
Supplementary notes
Analysed data come from Adform platform only. Larger metrics may vary.
The source provides the following explanations:
1. Engagement rate is "the rate at which consumers engage with an ad."
2. "Data is based on an analysis of nearly 140 thousand campaigns encompassing more than 16 billion impressions delivered in the first half year of 2015."
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