The statistic shows data on the digital banner advertising engagement rates in the United States and Europe in the first half of 2015, by industry and ad format. Engagement rate can be defined as the share of persons who saw an ad and engaged with it. Mobile shopping banner ads had an engagement rate of 1.72 percent.
Digital banner advertising engagement rates in the United States and Europe in 1st half 2015, by industry and ad format
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Statistics
Adform. (November 30, 2015). Digital banner advertising engagement rates in the United States and Europe in 1st half 2015, by industry and ad format [Graph]. In Statista. Retrieved April 25, 2024, from https://www.statista.com/statistics/567943/banner-ad-engagement-rate/
Adform. "Digital banner advertising engagement rates in the United States and Europe in 1st half 2015, by industry and ad format." Chart. November 30, 2015. Statista. Accessed April 25, 2024. https://www.statista.com/statistics/567943/banner-ad-engagement-rate/
Adform. (2015). Digital banner advertising engagement rates in the United States and Europe in 1st half 2015, by industry and ad format. Statista. Statista Inc.. Accessed: April 25, 2024. https://www.statista.com/statistics/567943/banner-ad-engagement-rate/
Adform. "Digital Banner Advertising Engagement Rates in The United States and Europe in 1st Half 2015, by Industry and Ad Format." Statista, Statista Inc., 30 Nov 2015, https://www.statista.com/statistics/567943/banner-ad-engagement-rate/
Adform, Digital banner advertising engagement rates in the United States and Europe in 1st half 2015, by industry and ad format Statista, https://www.statista.com/statistics/567943/banner-ad-engagement-rate/ (last visited April 25, 2024)
Digital banner advertising engagement rates in the United States and Europe in 1st half 2015, by industry and ad format [Graph], Adform, November 30, 2015. [Online]. Available: https://www.statista.com/statistics/567943/banner-ad-engagement-rate/