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Banner ad engagement rates in the U.S. and Europe 2015, by industry

Digital banner advertising engagement rates in the United States and Europe in 1st half 2015, by industry and ad format

by Statista Research Department, last edited Nov 30, 2015
Banner ad engagement rates in the U.S. and Europe 2015, by industry The statistic shows data on the digital banner advertising engagement rates in the United States and Europe in the first half of 2015, by industry and ad format. Engagement rate can be defined as the share of persons who saw an ad and engaged with it. Mobile shopping banner ads had an engagement rate of 1.72 percent.
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Digital banner advertising engagement rates in the United States and Europe in 1st half 2015, by industry and ad format

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