Banner ad engagement rates by industry 2015

The statistic shows data on the digital banner advertising engagement rates in the United States and Europe in the first half of 2015, by industry and ad format. Engagement rate can be defined as the share of persons who saw an ad and engaged with it. Mobile shopping banner ads had an engagement rate of 1.72 percent.

Digital banner advertising engagement rates in the United States and Europe in 1st half 2015, by industry and ad format

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Release date

November 2015

More information

Region

Europe, United States

Survey time period

H1 2015

Special properties

on Adform platform only / includes standard, video, rich media and mobile banner ads

Supplementary notes

Analysed data come from Adform platform only. Larger metrics may vary.
The source provides the following explanations:
1. Engagement rate is "the rate at which consumers engage with an ad."
2. "Data is based on an analysis of nearly 140 thousand campaigns encompassing more than 16 billion impressions delivered in the first half year of 2015."

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