Banner ad engagement time in the U.S. and Europe 2015, by industry

Digital banner advertising engagement time in the United States and Europe in 1st half 2015, by industry and ad format

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Release date

November 2015


Europe, United States

Survey time period

H1 2015

Special properties

on Adform platform only / includes standard, video, rich media and mobile banner ads

Supplementary notes

Analysed data come from Adform platform only. Larger metrics may vary.
The source provides the following explanations:
1. Engagement time is "average time spent engaging with a banner (i.e. mouse over time, video play time, banner exansion time)."
2. "Data is based on an analysis of nearly 140 thousand campaigns encompassing more than 16 billion impressions delivered in the first half year of 2015."

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Statistics on Digital banner advertising in the U.S. (DMO)





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