Banner ad engagement time in the U.S. and Europe 2015, by industry

Published by Statista Research Department, Nov 30, 2015
The statistic shows data on the digital banner advertising engagement time in the United States and Europe in the first half of 2015, by industry and ad format. On average, a mobile automotive banner ad engaged a viewer for 11 seconds in the presented period.

Digital banner advertising engagement time in the United States and Europe in 1st half 2015, by industry and ad format (in seconds)

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Source

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Release date

November 2015

Region

Europe, United States

Survey time period

H1 2015

Special properties

on Adform platform only / includes standard, video, rich media and mobile banner ads

Supplementary notes

Analysed data come from Adform platform only. Larger metrics may vary.
The source provides the following explanations:
1. Engagement time is "average time spent engaging with a banner (i.e. mouse over time, video play time, banner exansion time)."
2. "Data is based on an analysis of nearly 140 thousand campaigns encompassing more than 16 billion impressions delivered in the first half year of 2015."

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Topics

Display advertising in the U.S.Digital retail media advertising in the United StatesDigital advertising in the U.S.Programmatic advertising in the UKDigital advertising formats in the U.S.
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