Italy: smartphone user penetration 2020-2028

The smartphone penetration in Italy was forecast to continuously increase between 2024 and 2028 by in total 11.7 percentage points. After the eighth consecutive increasing year, the penetration is estimated to reach 96.13 percent and therefore a new peak in 2028. Notably, the smartphone penetration of was continuously increasing over the past years.
The penetration rate refers to the share of the total population.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to 150 countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).

Smartphone user penetration rate in Italy from 2020 to 2028

Characteristic	Share of smartphone users
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Release date

October 2023

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Region

Italy

Survey time period

2020 to 2028

Supplementary notes

Data provided by Statista Market Outlooks are estimates

The subsegment Mobile Phones aggregates revenues for Smartphones as well as Feature Phones.
Market values represent revenues paid to primary vendors at manufacturer price level either directly or through distribution channels (excluding VAT). Reported market revenues include spending by consumers (B2C), enterprises (B2B) as well as governments (B2G). Revenues are allocated to the country where the money is spent.

Company examples: Samsung, Apple, Huawei, Nokia

All figures are estimate. A detailed methodology can be found in the Statista Market Outlook.

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