Travel booking in Germany: brand and price awareness 2021

This statistic shows the share of travel bookings in Germany from 2017 to 2021, by brand and price. In 2021, 25.6 percent reported paying attention to the brand when booking a trip.

When booking a trip, do you generally pay more attention to the brand of the travel agency or the price?

Characteristic	Brand	Price	Can't say
-	-	-	-
-	-	-	-
-	-	-	-
-	-	-	-
-	-	-	-

Download

Source

Show detailed source information?

Already a member?

Source

Use Ask Statista Research Service

Release date

November 2021

More information

Region

Germany

Survey time period

2017 to 2021

Age group

14 years and older

Special properties

German-speaking population

Method of interview

Face-to-face interview

Supplementary notes

Information on basic sample:
The survey is based on the German-speaking population aged 14 years and older.

Information on random sample:
2013: 23,083 respondents, projected base of 70.33 million
2014: 23,093 respondents, projected base of 70.52 million
2015: 23,090 respondents, projected base of 69.24 million
2016: 23,102 respondents, projected base of 69.56 million
2017: 23,106 respondents, projected base of 70.09 million
2018: 23,086 respondents, projected base of 70.45 million
2019: 23,120 respondents, projected base of 70.60 million

The figures refer to the following studies:
2013: VuMA 2014; 2014: VuMA 2015; 2015: VuMA 2016; 2016: VuMA 2017; 2017: VuMA 2018; 2018: VuMA 2019; 2019: VuMA 2020

You can find more information on the methodology of the study here.

Figures have been rounded for easier understanding.