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Global online retail website visits and orders 2018, by device

Distribution of retail website visits and orders worldwide as of 4th quarter 2018, by device

Global online retail website visits and orders 2018, by device This statistic illustrates the distribution of global digital commerce website visits and order volume as of the fourth quarter of 2019, sorted by device. In the measured period, smartphones accounted for 65 percent of retail site visits worldwide but generated only 46 percent of online shopping orders.
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Distribution of retail website visits and orders worldwide as of 4th quarter 2018, by device

Traffic shareOrder share
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Traffic shareOrder share
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This statistic illustrates the distribution of global digital commerce website visits and order volume as of the fourth quarter of 2019, sorted by device. In the measured period, smartphones accounted for 65 percent of retail site visits worldwide but generated only 46 percent of online shopping orders.
Show more
Release date
February 2019
Region
Worldwide
Survey time period
Q4 2018
Supplementary notes
Data is based on 1.8 billion visits from 500+ million shoppers to 1,008 digital commerce sites in 36 countries.
Values may not add up to 100 percent due to rounding.
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