Global online retail website visits and orders 2023, by device

Published by
Stephanie Chevalier,
Jul 18, 2023
Mobile phones generate most of the digital commerce website visits around the world and also create the largest percentage of orders. As of the first quarter of 2023, smartphones accounted for approximately 74 percent of retail site traffic worldwide and generated 63 percent of online shopping orders.

Distribution of retail website visits and orders worldwide in 1st quarter 2023, by device

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Source

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Release date

July 2023

Region

Worldwide

Survey time period

Q1 2023

Supplementary notes

The source analyzes 29 billion visits from 1.5 billion shoppers to 2,276 digital commerce sites in 61 countries.
Values may not add up to 100 percent due to rounding.

Date of release is date of access.

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