Awareness of product placement in TV programs in the UK 2017, by age group

This statistic illustrates the share of respondents who were aware of the product placement symbol on TV in the United Kingdom (UK) in 2017, broken down by age group. Of respondents over the age of 65, 82 percent had never seen the symbol before, compared with 61 percent of 16 to 34 year-olds.

Share of respondents who had seen and were able to correctly identify the product placement symbol on TV in the United Kingdom (UK) in 2017, by age group

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Source

Release date

July 2018

Region

United Kingdom

Survey time period

2017

Number of respondents

2,313*

Age group

16 years and older

Special properties

all with any TV sets

Method of interview

Face-to-face interview

Supplementary notes

* n (16-34) = 682; n (35-54) = 850; n (55-64) = 331; n (65+) = 450.

Original survey question: "Have you ever noticed this symbol featured at the beginning or end of a TV programme, or following an advertising break? IF YES - Do you know what this symbol is used for?"

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