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Awareness of product placement in TV programs in the UK 2017, by age group

Share of respondents who had seen and were able to correctly identify the product placement symbol on TV in the United Kingdom (UK) in 2017, by age group

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Release date

July 2018


United Kingdom

Survey time period


Number of respondents


Age group

16 years and older

Special properties

all with any TV sets

Method of interview

Face-to-face interview

Supplementary notes

* n (16-34) = 682; n (35-54) = 850; n (55-64) = 331; n (65+) = 450.

Original survey question: "Have you ever noticed this symbol featured at the beginning or end of a TV programme, or following an advertising break? IF YES - Do you know what this symbol is used for?"

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