Share of consumers using heavy deal tactics in Canada 2015, by store

This statistic shows the share of consumers using five or more deal tactics while shopping at grocery, drug or other outlets in Canada as of September 2015, by store. During the survey, 19 percent of respondents who have used five or more deal tactics, said they shop at drug stores.

Share of consumers using heavy deal tactics when shopping in Canada as of September 2015, by store*

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Release date

October 2015



Survey time period

September 2015

Number of respondents

1,000 respondents

Age group

18-75 years

Method of interview

Online survey

Supplementary notes

* The source defines heavy deal users as those using five or more of the following deal tactics:
Flyers, shop for deals, loyalty programs, digital coupons, free-standing inserts, rebates, everyday low prices, private label purchases, large or bulk sizes and bonus packs.
Traditional grocery stores and supermarkets include Safeway, Sobeys, Loblaws, Provigo, Metro, IGA and Save-Easy.
Discount grocery stores include No Frills, Food Basics, Price Chopper, Maxi and Canadian Superstore.
Natural foods stores include Whole Foods.

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Statistics on "Food retail in Canada"

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