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Share of consumers using heavy deal tactics in Canada 2015, by store

Share of consumers using heavy deal tactics when shopping in Canada as of September 2015, by store*

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Release date

October 2015



Survey time period

September 2015

Number of respondents

1,000 respondents

Age group

18-75 years

Method of interview

Online survey

Supplementary notes

* The source defines heavy deal users as those using five or more of the following deal tactics:
Flyers, shop for deals, loyalty programs, digital coupons, free-standing inserts, rebates, everyday low prices, private label purchases, large or bulk sizes and bonus packs.
Traditional grocery stores and supermarkets include Safeway, Sobeys, Loblaws, Provigo, Metro, IGA and Save-Easy.
Discount grocery stores include No Frills, Food Basics, Price Chopper, Maxi and Canadian Superstore.
Natural foods stores include Whole Foods.

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Statistics on "Food retail in Canada"

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