Net reach of sleeping and living store brochures the Netherlands 2017-2018, by gender

This statistic illustrates the net reach of digital and printed sleeping and living store flyers and brochures in the Netherlands in 2017 and 2018, by gender. In 2017 and 2018, roughly 40 percent of men in the Netherlands read at least one paper advertisement brochure from a sleeping or living store.

Net reach of digital and printed sleeping and living flyers and brochures in the Netherlands in 2017 and 2018, by gender

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Source

Release date

June 2018

Region

Netherlands

Survey time period

November 2017, January 2018 and March 2018

Number of respondents

6,647 respondents

Age group

13 years and older

Special properties

respondents with access to the internet

Method of interview

Computer-assisted web interviews (CAWI)

Supplementary notes

The source defines: "The net reach of folders in a branch: all people who have read an average edition of at least one folder in the branch."

To measure reach, the following Sleeping and Living store brochures were used: Seats and Sofas, Prominent, Woonsquare, Beter Bed, Jysk, Kwantum and Leen Bakker.

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