Survey on renewing streaming service subscription in Finland 2015, by service

This statistic shows the result of a survey on renewing a streaming service subscription in Finland in 2015. In that year, the users of Watson, Netflix and HBO Nordic had the largest share of still active users who had not cancelled their current subscription. 13 percent of respondents had renewed their Viaplay subscription twice and nearly 40 percent of Filmnet users had cancelled their subscription without the intention to renew it.

How often have you renewed a subscription to a streaming service after cancellation?

Not once; my original subscription is still activeNot once; I have cancelled my original subscription and have not renewed itOnceTwiceThree times or moreDon't know / service does not require a subscription
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Release date

February 2015



Survey time period


Number of respondents

2,399 Respondents*

Age group

over 18 years

Supplementary notes

The original survey question was phrased by the source as follows: "Kuinka usein olet lopettanut ja aloittanut uudestaan käyttämiesi suoratoistopalveluiden tilauksen?"

* The number of respondents per service is as follows:
Netflix (n=303)
HBO Nordic (n=55)
Viaplay (n=94)
Watson (n=20)
YLE Areena (n=855)
Ruutu (n=447)
Katsomo (n=603)
Film2home (n=10)
Filmnet (n=12)

** The source does not specify the date of the survey.

Percentage points exceeding or falling below 100 percent are probably due to rounding.

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