This statistic shows the result of a survey on renewing a streaming service subscription in Finland in 2015. In that year, the users of Watson, Netflix and HBO Nordic had the largest share of still active users who had not cancelled their current subscription. 13 percent of respondents had renewed their Viaplay subscription twice and nearly 40 percent of Filmnet users had cancelled their subscription without the intention to renew it.
How often have you renewed a subscription to a streaming service after cancellation?
Characteristic
Not once; my original subscription is still active
Not once; I have cancelled my original subscription and have not renewed it
Once
Twice
Three times or more
Don't know / service does not require a subscription
The original survey question was phrased by the source as follows: "Kuinka usein olet lopettanut ja aloittanut uudestaan käyttämiesi suoratoistopalveluiden tilauksen?"
* The number of respondents per service is as follows:
Netflix (n=303)
HBO Nordic (n=55)
Viaplay (n=94)
Watson (n=20)
YLE Areena (n=855)
Ruutu (n=447)
Katsomo (n=603)
Film2home (n=10)
Filmnet (n=12)
** The source does not specify the date of the survey.
Percentage points exceeding or falling below 100 percent are probably due to rounding.
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Arkena. (February 12, 2015). How often have you renewed a subscription to a streaming service after cancellation? [Graph]. In Statista. Retrieved March 17, 2025, from https://www.statista.com/statistics/572575/survey-on-renewing-streaming-service-subscription-in-finland-by-service/?__sso_cookie_checker=failed
Arkena. "How often have you renewed a subscription to a streaming service after cancellation?." Chart. February 12, 2015. Statista. Accessed March 17, 2025. https://www.statista.com/statistics/572575/survey-on-renewing-streaming-service-subscription-in-finland-by-service/?__sso_cookie_checker=failed
Arkena. (2015). How often have you renewed a subscription to a streaming service after cancellation?. Statista. Statista Inc.. Accessed: March 17, 2025. https://www.statista.com/statistics/572575/survey-on-renewing-streaming-service-subscription-in-finland-by-service/?__sso_cookie_checker=failed
Arkena. "How Often Have You Renewed a Subscription to a Streaming Service after Cancellation?." Statista, Statista Inc., 12 Feb 2015, https://www.statista.com/statistics/572575/survey-on-renewing-streaming-service-subscription-in-finland-by-service/?__sso_cookie_checker=failed
Arkena, How often have you renewed a subscription to a streaming service after cancellation? Statista, https://www.statista.com/statistics/572575/survey-on-renewing-streaming-service-subscription-in-finland-by-service/?__sso_cookie_checker=failed (last visited March 17, 2025)
How often have you renewed a subscription to a streaming service after cancellation? [Graph], Arkena, February 12, 2015. [Online]. Available: https://www.statista.com/statistics/572575/survey-on-renewing-streaming-service-subscription-in-finland-by-service/?__sso_cookie_checker=failed
