United States - blue jeans brand preferences among men of different generations 2016

This statistic shows the results of a survey conducted in the first quarter of 2016 among 5,000 adult American men on their preferred blue jeans brand. The figures show the difference in brand preference among male Millennials and men of older generations. According to the source, this difference is calculated as "percent brand preference of individuals ages 18 to 35 minus individuals aged 36+". During the survey, millennial men's preference of the American Eagle Outfitters brand was 12.6 percent higher than that of older generations.

Men's blue jeans: Difference in brand preference between Millennials and older generations in the U.S.

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Release date

July 2016

More information

Region

United States

Survey time period

January through May 2016

Number of respondents

5,000*

Age group

18 years and older

Special properties

Men aged 18 and older*

Method of interview

Online survey

Supplementary notes

*According to the source: "Sample: 5000 U.S. demographically balanced adult men (n=2,048 ages 18 to 35 and n=2,952 ages 36+)".

According to the source the difference in brand preference is calculated as "percent brand preference of individuals ages 18 to 35 minus individuals aged 36+"

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