This statistic shows the results of a survey conducted in the first quarter of 2016 among 5,000 adult American men on their preferred blue jeans brand. The figures show the difference in brand preference among male Millennials and men of older generations. According to the source, this difference is calculated as "percent brand preference of individuals ages 18 to 35 minus individuals aged 36+". During the survey, millennial men's preference of the American Eagle Outfitters brand was 12.6 percent higher than that of older generations.
Men's blue jeans: Difference in brand preference between Millennials and older generations in the U.S.
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MSW-ARS Research/The Brand Strength Monitor. (July 7, 2016). Men's blue jeans: Difference in brand preference between Millennials and older generations in the U.S. [Graph]. In Statista. Retrieved April 13, 2021, from https://www.statista.com/statistics/572704/blue-jeans-brand-preferences-among-men-of-different-generations/
MSW-ARS Research/The Brand Strength Monitor. "Men's blue jeans: Difference in brand preference between Millennials and older generations in the U.S.." Chart. July 7, 2016. Statista. Accessed April 13, 2021. https://www.statista.com/statistics/572704/blue-jeans-brand-preferences-among-men-of-different-generations/
MSW-ARS Research/The Brand Strength Monitor. (2016). Men's blue jeans: Difference in brand preference between Millennials and older generations in the U.S.. Statista. Statista Inc.. Accessed: April 13, 2021. https://www.statista.com/statistics/572704/blue-jeans-brand-preferences-among-men-of-different-generations/
MSW-ARS Research/The Brand Strength Monitor. "Men's Blue Jeans: Difference in Brand Preference between Millennials and Older Generations in The U.S.." Statista, Statista Inc., 7 Jul 2016, https://www.statista.com/statistics/572704/blue-jeans-brand-preferences-among-men-of-different-generations/
MSW-ARS Research/The Brand Strength Monitor, Men's blue jeans: Difference in brand preference between Millennials and older generations in the U.S. Statista, https://www.statista.com/statistics/572704/blue-jeans-brand-preferences-among-men-of-different-generations/ (last visited April 13, 2021)