This statistic shows the results of a survey conducted in the first quarter of 2016 among 5,000 adult American men on their preferred blue jeans brand. The figures show the difference in brand preference among male Millennials and men of older generations. According to the source, this difference is calculated as "percent brand preference of individuals ages 18 to 35 minus individuals aged 36+". During the survey, millennial men's preference of the American Eagle Outfitters brand was 12.6 percent higher than that of older generations.
Men's blue jeans: Difference in brand preference between Millennials and older generations in the U.S.
*According to the source: "Sample: 5000 U.S. demographically balanced adult men (n=2,048 ages 18 to 35 and n=2,952 ages 36+)".
According to the source the difference in brand preference is calculated as "percent brand preference of individuals ages 18 to 35 minus individuals aged 36+"
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Statistics on "U.S. apparel and footwear consumer behavior"
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MSW-ARS Research/The Brand Strength Monitor. (July 7, 2016). Men's blue jeans: Difference in brand preference between Millennials and older generations in the U.S. [Graph]. In Statista. Retrieved June 02, 2020, from https://www.statista.com/statistics/572704/blue-jeans-brand-preferences-among-men-of-different-generations/
MSW-ARS Research/The Brand Strength Monitor. "Men's blue jeans: Difference in brand preference between Millennials and older generations in the U.S.." Chart. July 7, 2016. Statista. Accessed June 02, 2020. https://www.statista.com/statistics/572704/blue-jeans-brand-preferences-among-men-of-different-generations/
MSW-ARS Research/The Brand Strength Monitor. (2016). Men's blue jeans: Difference in brand preference between Millennials and older generations in the U.S.. Statista. Statista Inc.. Accessed: June 02, 2020. https://www.statista.com/statistics/572704/blue-jeans-brand-preferences-among-men-of-different-generations/
MSW-ARS Research/The Brand Strength Monitor. "Men's Blue Jeans: Difference in Brand Preference between Millennials and Older Generations in The U.S.." Statista, Statista Inc., 7 Jul 2016, https://www.statista.com/statistics/572704/blue-jeans-brand-preferences-among-men-of-different-generations/
MSW-ARS Research/The Brand Strength Monitor, Men's blue jeans: Difference in brand preference between Millennials and older generations in the U.S. Statista, https://www.statista.com/statistics/572704/blue-jeans-brand-preferences-among-men-of-different-generations/ (last visited June 02, 2020)
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