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Bottled water brand preferences among Millennials and older generations 2016

Bottled water: Difference in brand preference between Millennials and older generations in the U.S.

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Source

Release date

July 2016

Region

United States

Survey time period

January through May 2016

Number of respondents

5,000*

Age group

18 years and older

Special properties

Men and women aged 18 and older*

Method of interview

Online survey

Supplementary notes

*According to the source: "Sample: 5000 U.S. demographically balanced adult men and women (n=1,980 ages 18 to 35 and n=3,020 ages 36+)"

According to the source the difference in brand preference is calculated as "percent brand preference of individuals ages 18 to 35 minus individuals aged 36+"

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