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Bottled water brand preferences among Millennials and older generations 2016

Bottled water: Difference in brand preference between Millennials and older generations in the U.S.

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Release date

July 2016


United States

Survey time period

January through May 2016

Number of respondents


Age group

18 years and older

Special properties

Men and women aged 18 and older*

Method of interview

Online survey

Supplementary notes

*According to the source: "Sample: 5000 U.S. demographically balanced adult men and women (n=1,980 ages 18 to 35 and n=3,020 ages 36+)"

According to the source the difference in brand preference is calculated as "percent brand preference of individuals ages 18 to 35 minus individuals aged 36+"

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