United States - laptop computer brand preferences among different generations 2016

This statistic shows the results of a survey conducted in the first quarter of 2016 among 2,000 adult American men and women on their preferred laptop computer brand. The figures show the difference in brand preference among Millennials and older generations. According to the source, this difference is calculated as "percent brand preference of individuals ages 18 to 35 minus individuals aged 36+". During the survey, the Millennials' preference of the Alienware brand was 9.7 percent higher than that of older generations.

Laptop computers: Difference in brand preference between Millennials and older generations in the U.S.

Characteristic	Difference in brand preference
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Release date

July 2016

More information

Region

United States

Survey time period

January through May 2016

Number of respondents

2,000*

Age group

18 years and older

Special properties

Men and women aged 18 and older*

Method of interview

Online survey

Supplementary notes

*According to the source: "Sample: 2,000 U.S. demographically balanced adult men and women (n=806 ages 18 to 35 and n=1,194 ages 36+)"

According to the source the difference in brand preference is calculated as "percent brand preference of individuals ages 18 to 35 minus individuals aged 36+"

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