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Assets under management of selected robo-advisors globally 2020

Robo-advisors are essentially complex computer algorithms that take into consideration client preferences and make investments based on this data. In June 2019, Vanguard’s robo-advisor was managing 140 billion U.S. dollars. The six largest robo-advisors managed over ten billion U.S. dollars each. Positive portfolio returns suggest that the right algorithm will pique the interest of some investors.

Robo-advisors and fintech

Robo-advisors are part of a larger trend in financial technology, or fintech, which is disrupting the role of large established companies in the financial sector. Fintech firms are still new and lack the credibility of leading market players, but the innovative technological solutions that they develop make them very attractive business partners.

Timing is everything

Stock markets have seen overall increases since the 2008 Financial Crisis. The real test of these new advisors will be when the next crisis hits. The question is whether or not the algorithms can pick up subtle market signals better than humans can, or are human advisors distracted by preconceptions and irrelevant information that the algorithms ignore? Comparing the losses of robo-advisors to overall market losses might provide insight to the answer.

Value of assets under management of selected robo-advisors worldwide as of March 2020

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Release date

May 2020



Survey time period

March 2020

Supplementary notes

The data for Wealthsimple was converted from Canadian dollars on September 7, 2020 at an exchange rate of one Canadian dollar to 0.76 U.S. dollar.

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Statistics on "Fintech"

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