The most popular beer brand in Germany is Beck’s, founded and brewed in the northern German city of Bremen. This was followed by Krombacher from Krombach and Warsteiner from Warstein. All three brands produce a variety of beers and beer-based drinks, as well as non-alcoholic beer.
Say Germany, think beer
Beer consumption in Germany has actually been falling during the last decade, compared to constantly rising levels in the 1950s to 1980s. This may be due to various reasons: changing drinking trends, the introduction of new drinks on the beverage market, both alcoholic and not, as well as health considerations. However, despite sliding consumption and decreasing beer sales, the German beer industry is still thriving, with brewery numbers in the country continuing to rise. German Beer Day is observed on April 23.
Despite present challenges of winning over consumers, the beer industry is determined to succeed and advertising spending had been high during the last years. While forecasts for the industry revenue of manufactured beer do not show big leaps in figures as we enter the 2020s, they do not show dramatic falls either.
Ranking of the most popular beer brands in Germany from 2017 to 2020
Base: German-speaking population 14 years and older.
Total sample information:
2017: 23,106 respondents, projected to 70.09 million people.
2018: 23,389 respondents, projected to 70.45 million people.
2019: 23,120 respondents, projected to 70.60 million people.
2020: 23,138 respondents, projected to 70.63 million people.
The values presented relate to the following studies: 2017: VuMA 2018; 2018: VuMA 2019: VuMA 2020; 2020: VuMA 2021
Further information on methodology is available here.
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VuMA. (November 18, 2020). Ranking of the most popular beer brands in Germany from 2017 to 2020 [Graph]. In Statista. Retrieved April 12, 2021, from https://www.statista.com/statistics/575290/most-popular-beer-brands-germany/
VuMA. "Ranking of the most popular beer brands in Germany from 2017 to 2020." Chart. November 18, 2020. Statista. Accessed April 12, 2021. https://www.statista.com/statistics/575290/most-popular-beer-brands-germany/
VuMA. (2020). Ranking of the most popular beer brands in Germany from 2017 to 2020. Statista. Statista Inc.. Accessed: April 12, 2021. https://www.statista.com/statistics/575290/most-popular-beer-brands-germany/
VuMA. "Ranking of The Most Popular Beer Brands in Germany from 2017 to 2020." Statista, Statista Inc., 18 Nov 2020, https://www.statista.com/statistics/575290/most-popular-beer-brands-germany/
VuMA, Ranking of the most popular beer brands in Germany from 2017 to 2020 Statista, https://www.statista.com/statistics/575290/most-popular-beer-brands-germany/ (last visited April 12, 2021)