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Most popular beer brands Germany 2017-2020

The most popular beer brand in Germany is Beck’s, founded and brewed in the northern German city of Bremen. This was followed by Krombacher from Krombach and Warsteiner from Warstein. All three brands produce a variety of beers and beer-based drinks, as well as non-alcoholic beer.

Say Germany, think beer

Beer consumption in Germany has actually been falling during the last decade, compared to constantly rising levels in the 1950s to 1980s. This may be due to various reasons: changing drinking trends, the introduction of new drinks on the beverage market, both alcoholic and not, as well as health considerations. However, despite sliding consumption and decreasing beer sales, the German beer industry is still thriving, with brewery numbers in the country continuing to rise. German Beer Day is observed on April 23.

Cheers!

Despite present challenges of winning over consumers, the beer industry is determined to succeed and advertising spending had been high during the last years. While forecasts for the industry revenue of manufactured beer do not show big leaps in figures as we enter the 2020s, they do not show dramatic falls either.

Ranking of the most popular beer brands in Germany from 2017 to 2020

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Source

Release date

November 2020

Region

Germany

Survey time period

2017 to 2019

Age group

14 years and older

Special properties

German-speaking population

Method of interview

Computer-assisted personal interviews (CAPI)

Supplementary notes

Sample information:
Base: German-speaking population 14 years and older.
Total sample information:
2017: 23,106 respondents, projected to 70.09 million people.
2018: 23,389 respondents, projected to 70.45 million people.
2019: 23,120 respondents, projected to 70.60 million people.
2020: 23,138 respondents, projected to 70.63 million people.

The values presented relate to the following studies:
2017: VuMA 2018; 2018: VuMA 2019: VuMA 2020; 2020: VuMA 2021
Further information on methodology is available here.

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Statistics on "Beer market in Germany"

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